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The international campaign is annually organised by the Bureau of Foreign Trade (BoFT) under Taiwan’s Ministry of Economic Affair and implemented by the Taiwan External Trade Development Council (TAITRA) with the aim of introducing and promoting Taiwanese leading products in developing markets.
Throughout six consecutive years’ promoting Taiwanese top-notch brands in Vietnam, Taiwan Excellence has immensely reinforced and intensified the supportive relationship between Vietnam and Taiwan. In almost three decades, Vietnam and Taiwan’s economic cooperation has been constantly developed, featured a 27-time growth in bilateral trade revenue and a 28-time increase of Taiwan’s investment capital in Vietnam.
With the mission of honouring the “everyday hero” who accompanies Vietnamese consumers in daily activities, the campaign will be supported by various promotional activities in both Hanoi and Ho Chi Minh City to give Vietnamese consumers the opportunity to personally experience Taiwan’s superior quality products
“The launching of Taiwan Excellence in the 7th year with the huge participation of many Taiwanese brands is attributed to Vietnamese consumers’ considerable support to Taiwanese high quality products in several years. Taiwan Excellence 2016 will demonstrate positive changes in scale and variety of products. We do hope that Taiwanese products with advanced technology introduced this year will always accompany with Vietnamese customers as the ‘everyday hero’ in their daily activites. Through this campaign, we also hope that Taiwan Excellence will contribute to strengthening Vietnamese – Taiwan bilateral relationship in economy, culture, education, and community,” said Richard R. C. Shih, representative of the Taipei Economic and Cultural Office in Vietnam.
In this 7th year launching in Vietnam, Taiwan Excellence 2016 brings a wide range of products from 43 brands in various sectors, proudly representing Taiwanese innovation and creativity.
Information and communications technology – a globally well-known strength of Taiwan – will continuously prove their advance via the attendance of famous brands providing a wide range of products, especially those who have great impact internationally such as Acer, Asus, and HTC with their high-quality laptops and mobile phones. D-Link and BenQ are also getting technology-lovers’ attention due to their advanced multimedia/network devices, display and imaging solutions.
Taiwanese transportation and autoparts industry is growing dramatically, showing its huge potential in the global market. Joining this year campaign is many brands producing not only cars, motobikes, bicyles but also innovate and crative autoparts, namely STRiDA with the portable, belt-driven, folding bicycle in a distinctive ‘A’-shaped collapsible frame, Transcend with the fashionable car video recorder DrivePro that is suitable for every car for videotaping the whole journey, or notably Luxgen with their brand new 7 seat SUVs – Luxgen U7 Turbo Eco Hyper. Luxgen expressed that they always seek for the most distinctive features and creative technology to make their products stand out from the market, especially with the high competitiveness from foreign brands.
Additionally, Taiwan Excellence also introduces its most modern healthcare instruments, such as Microlife’s automatic blood pressure monitor equipped with the latest technology to monitor artial fibrillation and prevent breakdown. Miacare’s ace patch that is perfect for all types of skins and in every moment. One of the highlights in this year campaign is Johnson with the modern Johnson 8.1T Treadmill and its ability to connect to TV.
Meanwhile, Taiwan Excellence also proactively emphasises the rapid growth of Taiwanese unique and reliable home appliances. Many brands like Caesar, FECA and LCW join Taiwan Excellence 2016 with their diverse range of home-living products.
A series of events named Taiwan Excellence Experiencing Zone will be held at Aeon Mal in Hanoi during July 15-17 and at Crescent Mall in Ho Chi Minh City between September 30 and October 2 in order to offer consumers the opportunity to experience Taiwanese products.
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