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|H&M's second store in Vietnam drew in fashion lovers who waited overnight to be first in line|
A long line of fashion lovers have been waiting since 10.00 PM the previous night to become the first buyers of H&M’s fashion products.
Customers had the opportunity to join a music party with a countdown and lively performances from famous DJs as well as typical music and dancing perfermances of H&M’s staff. Besides, the first 1,000 customers were given three vouchers valued at VND6 million, VND3 million, and VND2 million, respectively.
"Simultaneously, we received a fantastic welcome to Vietnam in general and Hanoi in particular, thus H&M confirms to bring customers high-quality products, catching the fashion trend,” said Fredrik Famm, H&M's country manager for Southeast Asia.
The store will showcase the latest menswear, women’s clothing, footwear, undergarment, and accessories product lines, as well as products for kids.
Located in Vincom Mega Mall Royal City in Hanoi, H&M’s second store in Vietnam targets the same market segment of affordable fashion as the first one in Ho Chi Minh City. On the first opening day, H&M opened from 10.30 AM to 10.00 PM, and regular opening hours will be from 9.30 AM to 10.00 PM.
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