VinSmart co-operates with Pininfarina to design smartphone

17:58 | 04/05/2020
VinSmart has recruited Pininfarina – the world's leading industrial designer – to design its newest Vsmart smartphone models, with expectations of creating a similar impact the designer had on the VinFast car brand.
vinsmart co operates with pininfarina to design smartphone
The new smartphones of VinSmart will bear the powerful design language of Pininfarina

VinSmart, a member of the property and retail conglomerate Vingroup JSC, has issued official information about the strategic agreement between the company and Pininfarina from Italy.

According to the plan, the new models of the Vsmart brand with a new design language will be launched to the market this year.

The new design language will be showcased on the shell, display method, and operating language.

“Pininfarina is the designer of the VinFast Lux SUV and VinFast Lux Sedan, which was partly behind VinFast's reputation at the Paris Motor Show 2018. VinSmart expects that Pininfarina will create a breakthrough for its products, too,” said Tran Minh Trung, deputy general director of VinSmart.

Previously in July 2018, VinSmart and the leading Spanish technology firm BQ signed a strategic partnership agreement to promote the production of Vsmart-branded smartphones in accordance with international standards.

Under the agreement, BQ sold intellectual property rights to VinSmart in order to develop two Vsmart branded smartphones for the high-end and mid-range markets.

VinSmart will operate in two main areas: first, the production of smart electronics and second, researching, experimenting, and applying AI, automation, and new-generation materials.

VinSmart’s products have a reputation in the local market. According to the latest statistics from GfK, Germany's largest market research institute and the fourth-largest market research organisation in the world, in January 2020, Vsmart of billionaire Pham Nhat Vuong held a 7.7 per cent share of the smartphone market in the traditional retail segment, coming in ahead of Apple which held 6.5 per cent.

With this result, Vsmart ranked fourth in sales in this retail channel in Vietnam in January, followed by Apple. The top three positions were held by Samsung, Oppo, and Vivo.

In the traditional retail channel, Vsmart's market share has been continuously increasing by 5.8, 6.6, and 7.7 per cent in the three months since last November. In January, Vsmart sold 107,498 smartphones, while Apple sold 90,745 iPhones through the traditional retail channels in Vietnam.

By Kim Oanh

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