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The programme, which is under the framework of the Memorandum of Understanding (MoU) on the 2015-2018 Traffic Safety Enhancement Programme signed by TMV and NTSC, aims to promote the educational activities and raise awareness on traffic safety regulations and enhance the capacity of the government agencies in charge of traffic safety management.
The programme started with the Traffic Safety Awareness Enhancement Campaign to encourage Vietnamese drivers to change their behavior when driving, with messages such as “No use of mobile phone, No alcohol and Fasten seatbelt while driving” to ensure safety for themselves and other people.
It has cooperated with VOV radio to broadcast messages on these three contents on VOV-Transportation Channel (91 MHz) from 8:00 to 8:30 and from 18:00 to 18:30 every day during the first quarter of 2016 in Hanoi and Ho Chi Minh City.
Besides, many posters of the programme have been displayed at TMV’s headquarter, branches’ offices, TMV’s dealers, suppliers; provincial Traffic Safety Committees’ offices, vehicle registry stations, toll fee stations, driving training centres of the Ministry of Transport (MoT) in 63 cities and provinces nationwide and LCD screens in big buildings in Hanoi and Ho Chi Minh.
TMV and NTSC in cooperation with Otofun forum (www.otofun.net) – one of the biggest auto forums with nearly 300,000 members, also launched the Video Clip Contest “No text while driving” and “Fasten seatbelt while driving” and the Sticker Design Contest focusing on the content “No text while driving”.
This contest will be organised between February 29 and April 9, 2016 through facebook. The total prize amount is VND50 million ($2,470). The awarding ceremony is scheduled at the end of April 2016.
“Car drivers will be the good examples for their family, friends and other people around them to enhance traffic safety. With their involvement, many Vietnamese people will take part in traffic safety enhancement so that we can build a better and safer traffic culture in Vietnam and step by step reach the “zero accident” target,” said Yoshihisa Maruta, TMV’s president.
In the framework of the MoU, TMV will carry out more activities such as giving tools and equipment to traffic inspectors; supporting victims of traffic accidents, their families and relatives and helping the MoT build the environment and technical standards for automobile.
TMV has been part of many long-term CSR activities in four main areas: traffic safety, education, environment protection, culture and sports. Until now, TMV has spent over $22 million on social contribution activities.
Before joining hands with NTSC in this Traffic Safety Enhancement Programme, TMV has cooperated with the Ministry of Education and Training to carry out the Toyota Traffic Safety Education Programme to raise traffic safety awareness and skills for primary school pupils since 2005.