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|Bui Vien Street in Ho Chi Minh City, a location frequented by foreigners (Photo: VNA)|
Speaking at the opening ceremony, Director of the department Bui Ta Hoang Vu said several promotion programmes are offered at the four-day event.
Nearly 70,000 domestic and overseas tour packages are introduced at 150 booths of more than 40 travel companies with discounts from 20 to 50 percent.
Some airlines such as Vietnam Airlines and Bamboo Airways also offer discounted tickets for routes departing from the city.
Other sidelines activities will be held at the festival such as a forum on Vietnam’s tourism human resources, a ceremony to honour 100 leading tourism brands and an exchange programme on high-tech application in tourism.
The Ho Chi Minh City tourism festival is held annually in April, creating an excellent opportunity for travel companies to promote tours among visitors in the city and neighbouring localities.
In 2018, Ho Chi Minh City welcomed 36.5 million visitors, including 7.5 million foreigners, a year-on-year rise of 17.83 percent. The city aims to serve 8.5 foreign visitors in 2019, up 14 percent against the previous year.