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A typical moment at Toong To Ngoc Van, Hanoi
“By integrating Toong co-working space facilities into this dynamic new chain of hotels, we expect to reform the way business centres operate,” said Duong Do, founder and CEO of Toong. “When business centres are designed with the fashionable and inspirational mindset of a co-working space, they will better meet the expectations of this modern working style.”
“Integrating Wínk Hotels into Toong’s large co-working space network will benefit both Toong members and Wínk Hotel guests,” explained Duong. “The intersection of both communities will be a boon for both Wínk and Toong patrons, taking advantage of our respective locations in major cities throughout Vietnam, as well as our presence in secondary cities and neighbouring countries.”
Two weeks ago, Toong announced its first foray into the international market, with plans to open a new location in Vientiane, Laos.
|The partnership will allow both clientele bases to enjoy the advantages of a co-working space while meeting the needs of a new generation of ‘connected’ travellers.|
Wínk Hotels, a concept developed by Indochina Vanguard, is a vibrant new hotel brand that seeks to redefine affordable luxury in Vietnam and Indochina.
Blending modern, creative design and functionality with traditional Vietnamese design and cultural values, each hotel promises to satisfy the young-at-heart traveler’s contemporary desires.
Indochina Vanguard intends to roll-out 20 Wink Hotels in Vietnam and neighbouring Indochina countries over the next five years.
Toong co-working spaces embody these ideals and will be integrated harmoniously with the innovative service ecosystem of Wínk Hotels, catering to the new age of travelers and entrepreneurs.
Although Wínk Hotels will initially focus on becoming the market leader in Vietnam for this particular hospitality market segment, Indochina Vanguard has aspirations to expand the Wínk Hotels brand into neighbouring countries in the coming years.
The expansion of Toong coincides with current market trends and the development of the modern office space market.
According to Hoang Dieu Trang, senior manager Commercial Leasing Savills Hanoi, co-working will continue to grow to match the economic demands and the evolution of the way millennials work.
“The co-working model in Vietnam has room for development to cater to the commercial space needs of the growing entrepreneurial class,” she noted.
The partnership will allow both clientele bases to enjoy the advantages of a co-working space while meeting the needs of a new generation of ‘connected’ travelers.
Additionally, it creates a platform for business travelers, digital nomads and burgeoning entrepreneurs to expand their network and meet other like-minded individuals while visiting a new city.
The collaborative spirit that a Toong facility encapsulates suits the target demographic of Wínk Hotels, making it the ideal partnership.