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|TikTok launches #HelloVietnam tourism promotion programme|
On June 13, TikTok, the short-form mobile platform co-operated with Tourism Review of the Vietnam National Administration of Tourism (VNAT) to launch the #HelloVietnam programme to promote Vietnam’s image via short-form mobile content. VTVCab will be a partner accompanying the programme.
At the launching ceremony, TikTok signed a strategic co-operation agreement with the Tourism Review. Accordingly, the two parties will promote and develop content on tourism in Vietnam on the TikTok platform. Besides, they will implement tourism promotion strategies at potential markets like Japan, South Korea, Thailand, and Australia.
According to the plan, every two months the parties will implement a promotion programme for a city or province in order to introduce its tourism products to domestic and foreign travellers. The first programme – HelloDanang – will be organised on June 15, 2019 with the theme “Discovering Danang in 24 hours”.
Having 12 million users in Vietnam alone and over one billion downloads around the world, TikTok wants to take advantage of technology as a tool to honour the beauty of Vietnam. #HelloVietnam is also a part of the global travel campaign under which #TikTokTravel across 100 countries and regions to inspire users to capture and share their travel moments, which was kicked off on June 7.
The Tourism Review will co-operate with member authorities of the VNAT to implement programmes in cities and provinces. TikTok will also open and maintain the Vietnam Tourism account on its platform.
The public-private co-operation is expected to create a breakthrough for Vietnam’s tourism. The organising board also hopes to receive support from tourism authorities in cities and provinces.
|Each month, TikTok will pick a city in Vietnam to show its 1 billion global users|
“Vietnam is considered an amazing and attractive destination. With the aim of supporting the promotion of Vietnam’s tourism, apart from operating the Vietnam Tourism account on its platform, TikTok will also take advantage of the technology and functions of its short-form mobile platform to implement promotion programmes. TikTok hopes that via this programme it will inspire young people, stimulating their creativity and spreading images of Vietnam in the community, while simultaneously making TikTok an interesting and useful short-form mobile platform for people,” said Nguyen Lam Thanh, head of public policy at TikTok Vietnam.
The #TikTokTravel campaign brings together the best of TikTok – it features a global in-app challenge, a theme song “Summer” incubated from “TikTok Spotlight”, an innovative musician programme to discover and support independent and unsigned artists, as well as a new product feature, an easy-to-use “Photo Template” tool that allows users to stitch together still images into a rolling video.
Tourism boards from cities and countries including Los Angeles, Dubai, Seoul, Japan, Vietnam, Indonesia, and Malaysia are joining TikTok during the campaign period, with a few launching in-app activities including: #ThisisJapan, #VisitSeoul, #ThisisDubai, #HelloDanang, #ColorfulMedan, and #ExperiencePenang.
Stefan Heinrich, marketing director at TikTok US, said, "TikTok's global reach enables people from any region to share their favourite local gems in creative and unique ways. Through real-life videos, our community is proud to share what makes their part of the world special, whether they're captured in nature, food, cultural events, or sights and sounds."
TikTok is the world's leading destination for short-form mobile videos. Its mission is to capture and present the world's creativity, knowledge, and moments that matter in everyday life. TikTok empowers everyone to be a creator directly from their smartphones, and is committed to building a community by encouraging users to share their passion and express creativity through videos.