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Taiwan Excellence 2012 has presented to Vietnamese consumers four mall events, a promotional event, and made a bold presence at Vietnam Consumer Digital World Expo 2012 (VCW) and the International Precision Engineering, Machine Tools & Metalworking Exhibition - attracting more than 50,000 visitors in total.
Especially, The SmarTEST! – an international contest held in Taiwan Excellence’s four Asian markets - Vietnam, India, Indonesia and Mainland China attracted 5,000 participants and marked an exciting and innovative activity of the 2012 campaign.
The event series held in June, August, September and November this year in two major cities - Hanoi and Ho Chi Minh City have marked a significant highlight of Taiwan Excellence 2012. These were great opportunities for consumers to directly experience the superior values of 142 Taiwan Excellence award-winning products by 30 Taiwan’s top brands, spreading over a wide range of fields such as technology, digital, automobile and home appliances.
The series brought about not only product experiencing opportunities but also fun and excitement with a number of performances, games and other side activities. There was an estimate of 40,000 visitors coming to four Taiwan Excellence Home & Living Experiencing Zone in 2012.
Taiwan Excellence has not only impressed the general public by its own activities but also made a bold presence at key industry events throughout the year. Firstly in July 2012, Taiwan Excellence joined the International Precision Engineering, Machine Tools & Metalworking Exhibition (MTA) with 18 awarding machine tools and metalworking brands, making it the 2nd biggest exhibitor.
Vietnam Consumer Digital World Expo 2012 is another example, where Taiwan Excellence attended as a gold sponsor and presented one of top three largest pavilions. At both events, the excellence concept was not only showcased via the pavilion scale but also a strong group of innovative, trust-worthy and reliable products.
A special part of every Taiwan Excellence campaign is its big idea. This is an activity to be carried out in all four participating countries including Vietnam, Indonesia, India and Mainland China. This year, the big activity is called The SmarTEST!, which looks for outstanding talents through IQ and Taiwan Excellence knowledge tests. Right after launched in late June, the contest immediately attracted many Taiwan Excellence fans, especially young people. More than 5,000 participants, 20,000 votes and the third place belonging to Vietnam team affirmed the success of SmarTEST! in the country.
“We are very proud to bring Taiwan brands closer to consumers in Vietnam as well as help Vietnamese access the world leading products originated in Taiwan. Through a wide range of innovative activities, we have tried to promote not only the brands, but also Taiwan’s dynamic industries and rich culture. From the other side, we are glad to help diversify product choices for Vietnamese consumers, increased the knowledge sharing for both entrepreneurs and end consumers, and contributed to the growth of Vietnam market,” said Tso Wei Dar, director of TAITRA Vietnam.
Taiwan Excellence with the tagline ‘Excellent Lifestyles’ and core values of ‘Reliable, Innovative and Worthy’ is an integrated marketing communication program organised by Bureau of Foreign Trade, MOEA, Taiwan and implemented by Taiwan External Trade Development Council (TAITRA).
Its mission is to enhance the image and raise the awareness of Taiwan international brands and its dynamic industries in the global area as well as spearhead its leading brand development and promotion.