proper brand protection strategy urgent requirement for enterprises Proper brand protection strategy: urgent requirement for enterprises

11:25 | 17/05/2021

Nguyen Vu Quan, trademark and copyright manager at KENFOX IP & Law Office, discusses the needs for domestic firms to register their brand names internationally.

st25 and building up a protected trademark ST25 and building up a protected trademark

14:00 | 14/05/2021

ST25 rice - also known as Soc Trang fragrant rice, yielded from the ST25 rice variety - is the creative result of the hard researching ...

from humble start to worlds best rice From humble start to world’s best rice

12:39 | 11/05/2021

The Vietnamese rice sector was shocked last month when companies from the US and Australia attempted to attain the trademark for ST25 rice.

the hoops to jump through for global brand protection The hoops to jump through for global brand protection

10:00 | 05/05/2021

With an increasing number of brand names of Vietnamese enterprises such as Pho Thin 13 Lo Duc and ST25 rice recently taken advantage of in ...

trademark trickery blurs rice status Trademark trickery blurs rice status

00:00 | 04/05/2021

Unlike regional competition, Vietnamese branding approaches of well-established rice varieties could still see some improvements because of existing ambiguities in the product development strategies of ...

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