streamlining for the next industrial age Streamlining for the next industrial age

11:44 | 26/08/2019

The consumers of today are well-connected and well-informed. They are expecting more than just a standard, one-size-fits-all product from brands, but rather an individualised product ...

street food producers face challenges in the segment Street food producers face challenges in the segment

13:57 | 15/12/2018

Firms' designs to break into the promising street food market by the difficulty to establish a name for themselves and deal with food safety issues.

pwc leads professional services sector in global brand index PwC leads professional services sector in Global Brand Index

17:16 | 13/02/2018

PwC increases its position amongst the world’s strongest and most valuable brands.

mekong beauty show 2018 to promote organic cosmetics Mekong Beauty Show 2018 to promote organic cosmetics

15:40 | 05/02/2018

Mekong Beauty Show will return on June 14-16 to SECC to showcase natural and organic cosmetics brands.

unilever embracing sustainable living Unilever embracing sustainable living

08:56 | 25/12/2012

Launched globally in end 2010, Unilever Sustainable Living Plan (the Plan) is considered the company’s road map to achieve its Vision of “doubling its business, ...

staying in the lap of luxury Staying in the lap of luxury

14:49 | 14/09/2012

How is luxury defined in Vietnam’s hotel industry, how has the luxury hotel market been evolving, and what are the trends ahead? Paul Stoll, chief ...

luxury brands struggle to find their voice Luxury brands struggle to find their voice

07:01 | 31/10/2011

An emerging wealthy class with sufficient disposable income was enough to attract international luxury brands and premium shopping malls  sprouting up throughout key cities in ...

smart move to keep brands safe Smart move to keep brands safe

14:00 | 22/09/2011

The Ministry of Natural Resources and Environment’s National Office of Intellectual Property tells VIR how important intellectual property registration abroad is for local firms ...

time to embrace branding Time to embrace branding

09:41 | 05/09/2011

Until the lengthy time before move-in, what apartment buyers are relying on is an image. Yet most developers fail to develop a strong brand image ...

home brands a new trend in supermarkets Home brands a new trend in supermarkets

17:59 | 06/07/2011

To fully tap distribution advantages and attract more consumers, many supermarkets are promoting development of their own brands.

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