press alliance may trump facebook and google Press alliance may trump Facebook and Google

12:06 | 19/09/2019

To help local press escape the grips of Facebook and Google in advertising, the MIC and Yeah1 organised a workshop on launching the Appnews Vietnam ...

deducting online advertising expenses a tough nut to crack Deducting online advertising expenses: a tough nut to crack

12:35 | 17/09/2018

Businesses in Vietnam find it difficult to prove online advertising costs eligible for tax deductions.

firms spend heavily on brand promotion Firms spend heavily on brand promotion

08:34 | 05/09/2018

In the race for market share, most firms are resorting to use the media as a weapon for brand promotion and do not hesitate to ...

vtv trying to recoup world cup tv rights by hiking advertising prices VTV trying to recoup World Cup TV rights by hiking advertising prices

11:02 | 05/07/2018

VTV is raising advertising prices to recoup the price of the World Cup TV rights. This might be the last world cup that viewers can ...

mobile advertising grows strongly in southeast asia Mobile advertising grows strongly in Southeast Asia

14:52 | 01/03/2018

Mobile advertising saw strong growth across Southeast Asia in 2017, driven by the mobile-first habits of consumers in emerging markets.

internet advertising pitfalls for orthodox branding Internet advertising pitfalls for orthodox branding

14:43 | 05/02/2018

Internet and online advertising that offers little to no control over the use of the content have caused great distress to advertisers many a times ...

understand the new ad law Understand the new Ad Law

15:13 | 12/11/2012

The Advertising Ordinance, initially implemented for ten years, has been judged inadequate amid the market economy’s rapid development.  

reporting online advert constraints Reporting online advert constraints

10:45 | 02/06/2012

Vietnam Journalists Association deputy chairman Ha Minh Hue said easing online newspapers’ advertising regulations would help media organisations lift incomes and investment into technology parallel ...

gm to pull ads from facebook GM to pull ads from Facebook

08:06 | 17/05/2012

General Motors has confirmed that it is pulling its advertising from Facebook after determining that paid ads had little impact on consumers.

advertisers to clean up act Advertisers to clean up act

14:00 | 12/11/2011

Tough new rules on advertising should help make Vietnam’s streets and roads just a little more pleasing to the eye.

Based on MasterCMS Ultimate Edition Ver 2.8 2018