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|The new Starbucks card and app will boost the coffee chain's popularity during the holiday season|
Starbucks Vietnam introduced to customers across the market the Starbucks card cashless payment system. The company also announced the expansion of Starbucks Rewards with the launch of the Starbucks mobile app in Vietnam, providing a fast and convenient way for customers to pay for in-store purchases.
To join or transfer to the upgraded Starbucks Rewards programme, from now, customers can visit any Starbucks Vietnam store to activate and register for a new Starbucks card. Customers can top up their Starbucks card to then use it to pay and earn stars easily. Besides the core designs, Starbucks Vietnam will introduce limited designs in each season.
The Starbucks Vietnam mobile app for iOS and Android enables customers to quickly pay for in-store purchases by scanning the barcode linked to a registered Starbucks card. Customers can register multiple Starbucks Cards onto their account, all of which are seamlessly linked to the Starbucks mobile app. In addition to mobile payment, members can easily track their card balance and stars as well as find the nearest store with ease.
“Our partners are excited to bring the best holiday experience to our customers this Christmas. We are pleased to release the Starbucks app which promises to offer a fast and convenient way to pay for purchases, earn stars, and much more," said Patricia Marques, general manager of Starbucks Vietnam.
To celebrate the launch, any Rewards member who registers successfully on the new system until November 30, 2018 will earn 10 bonus stars.