Siemens FABRIC launched at Mercedes Benz Fashion Week

07:34 | 04/07/2019
On July 2, Siemens will launch an extraordinary data visualisation project called Siemens FABRIC at the Mercedes Benz Fashion Week in Berlin, demonstrating the crucial role that data plays in the transformation of today's global urban centres into the smart cities of the future.
siemens fabric launched at mercedes benz fashion week
A visual depiction of the underlying data of Siemensstadt

The power of technology has been combined with fashion to produce a thought-provoking project that demonstrates how data can transform cities worldwide.

Technology leader Siemens used data from the city of Berlin and wove it into unique fabrics that tell the story of its home district of Siemensstadt in the city's Spandau district.

Vladimir Karaleev, an iconic young Berlin fashion designer, then used the fabrics to create one-of-kind outfits featuring the vast amounts of data extracted from the city of Berlin. The designer's garments outline a variety of patterns in Spandau – ranging from power grids, manufacturing and transport to areas of connectivity.

The data provides greater insight into what makes a city tick, helping operators make informed decisions and improve service delivery to local residents.

The FABRIC project highlights the fact that the challenge is not what to do with the avalanche of data but rather how to access data that is both up-to-date and reliable.

Technology leader Siemens used data from the city of Berlin and wove it into unique fabrics that tell the story of its home district of Siemensstadt in the city's Spandau district.

Siemens FABRIC Berlin is the digital twin of Spandau and a visual depiction of the underlying data of Siemensstadt, Siemens' Berlin home – a visionary community of the future.

"Digitalisation brings opportunities for society, but at the same time we need to manage its potential downside. This holds particularly true in urban environments where old and new co-exist,” said Cedrik Neike, member of the Managing Board of Siemens AG.

“Placing creativity and people at the centre of this transformation, we showcase FABRIC as an example where data from Berlin's infrastructure becomes art. This goes hand-in-hand with the Siemensstadt project. We want to create environments that care – people and technology connect with the world in which we live, work, and learn together. You can literally wear your city," said Cedrik Neike, member of the Managing Board of Siemens AG.

"A project linking art and technology is particularly appropriate for this unique Berlin district. Not only does FABRIC visualise an urban habitat, it also shows the interconnection between a wide range of areas and topics," said Michael Müller, Mayor of Berlin. "Creativity doesn't always proceed in a straight line. In addition to tasting , feeling, hearing and touching, it looks for paths that can yield concrete benefits. And this combination of the practical with the aesthetic is exactly the kind of thing we want to foster – it is, in fact, part of our city's mindset," said Michael .

The launch of the Siemens Spandau FABRIC also includes the debut of the Siemensstadt-inspired Berlin soundtrack by musician and composer Andrew Claristidge (Acid Washed) and the world premiere of the Sound of Berlin, a glance at the way cities, data, and manufacturing converge.

By Anh Duc

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