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- Your Consultant
AppsFlyer, the global leader in mobile attribution and marketing analytics, on August 7 released its 2019 App Market Insights report which examines the Tet holiday season in Vietnam, providing marketers comprehensive insights to optimise their campaign strategies over the festive period. The report analysed 200 million app installs over a two-month period in 2018 and 2019, tracking metrics such as app opens, number of purchases, as well as installs with cost data.
According to the report, in-app purchases across apps average 108.8 just a week before Tet. Shopping and gaming in-app purchases are relatively muted during Tet, but tend to rebound in the following week to 177.61 and 44.61 per app, respectively.
The report also shows investing in shopping app campaigns before marquee events yields high results and should be a focus for Vietnamese marketers.
Key insights from AppsFlyer’s App Market Insights include:
“Mobile app shopping has grown exponentially during the Tet holidays and has presented app marketers with an incredible opportunity to tap into the country’s shifting demographics and increasingly tech-savvy population to strengthen brand exposure and drive user engagement,” said Beverly Chen, marketing director, APAC, at AppsFlyer. “A swelling economy driven by mobile consumption also means it is imperative for app marketers to invest in the right measurement tools and equip themselves with the granular insights needed to optimise ad spend and scale their businesses.”
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