Shinsegae Corporation to build toy library for children in Ho Chi Minh City

18:12 | 02/07/2015
With the aim of contributing to improvement of education and development environment for children, today, Shinsegae Corporation- the parent firm of Emart hypermarket system- has collaborated with the Vietnam Children Protection Fund belonging to the Ministry of Labor, Invalids and Social Affairs to sign an Memorandum of Understanding (MOU) on establishing Hope Toy Library in Ho Chi Minh City, where the first Emart hypermarket will soon be opened.


According to this MOU, Shinsegae will establish the first Hope Toy Library in Ho Chi Minh City with the construction, operation and maintenance budget up to VND3 billion ($140,000). 

This is one of community activities that Shinsegae collaborates with Green Umbrella Children Foundation (Korea) to work on with the model of a free playground for children in difficult living conditions and low income families.  

Kim Goon Sun, deputy general director of Shinsegae Corporation, stated “With the hope to join hands in building a better living environment for everyone, especially underprivileged children, Shinsegae is honoured to partner with the Vietnam Children Protection Fund to build Hope Toy Library for children in Ho Chi Minh City. The model of Toy Library is not new, but always necessary to equip children with basic knowledge and skills for their future life, enabling them to have a happy childhood.”

Operating for nine years in Korea with 36 libraries established from 2007, Hope Toy Library project in Vietnam is the first community activity abroad with voluntary contribution of more than 32,000 staff from Shinsegae Corporation. 

Even though the first Emart hypermarket is set to be launched at the end of 2015 in Ho Chi Minh City’s Go Vap district, the wholly Korean capital company has made sound steps showing their commitment in accompanying with economic and social development of the area through practical community activities. 

Earlier, in April this year Emart Vietnam Limited Company signed a helmet donation programme with the National Traffic Safety Committee, providing 50,000 standard helmets for students nationwide.

Via the establishment of Hope Toy Library that Shinsegae Corporation directly operates, Emart Vietnam wants to increase and strengthen community activities before doing business in Vietnam.

“Through a wide range of community activities in the upcoming period, Shinsegae will keep on trying to get more support and attention in community contribution, not only in Korea but also in other countries where it operates,” Kim Goon Sun added.

Since opening in 1993 as Korea’s first hypermarket store, Emart has achieved remarkable growth. Today, Emart is regarded as Korea’s no.1 hypermarket with 153 domestic locations and 10 locations in China. 

Emart is the oldest and largest discount store chain in Korea with total sales volume exceeding $13.2 billion in 2014. With new store openings and acquisition of Walmart Korea in 2006, Emart is enjoying its retail leadership in the discount store market.

By By Mai Thuy

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