Seminar sharing experience with businesses to recover during crisis

10:04 | 27/07/2020
Vietnam Young Entrepreneurs’ Association (VYEA), in collaboration with Deloitte Vietnam, has organised a seminar on “How businesses can thrive during the new normal”, aiming to share experiences with businesses to recover during the crisis.
seminar sharing experience with businesses to recover during crisis
The seminar proposed urgent actions to help businesses thrive in the crisis period

According to Dang Hong Anh, chairperson of VYEA, the event was the first of a series of seminars until the end of this year, seeking to provide VYEA members an opportunity to learn and grow, and to develop a more professional, intelligent, and successful businesses community while still keeping up with global trends.

“This is also a preparation for the ASEAN Young Entrepreneurs Carnival 2020, a great opportunity for VYEA to highlight the role of young entrepreneurs, the business community, and Vietnamese businesses in supporting the government to successfully organise the ASEAN Young Entrepreneurs Forum 2020 in Vietnam,” said Hong Anh.

The first seminar provided an overview of the COVID-19 impacts on the economy and on business, offering insights from international financiers on how to utilise financial resources during the crisis as well as proposing urgent actions to minimise the negative impacts to help businesses thrive in the crisis period.

The event was the first of a series of seminars until the end of this year, seeking to provide VYEA members an opportunity to learn and grow, and to develop a more professional, intelligent, and successful businesses community.

The seminar witnessed the participation of Vo Tri Thanh, director of the Institute for Brand and Competitiveness Strategy; Kyle Kelhofer, senior regional manager for Vietnam, Cambodia, and Laos Market of the International Finance Corporation (IFC); and Nguyen Khac Huy, director of Strategic and Operation, Deloitte Consulting. The experts shared clear opinion on strategy and leadership capability for business in Vietnam, aiming to help businesses evaluate the current situation, from there figuring out appropriate solutions in “the new normal”.

From the perspective of an international financial corporation, Kyle Kelhofer shared experiences from the previous crisis, highlighting that the key strategic pillar for business is effective research. Another challenge is providing access and maximising financial resources in SMEs.

To continue promoting and connecting young businesses in Vietnam and the ASEAN, Deloitte Vietnam was officially appointed to support the VYEA by providing a series of training programmes to share its recommendations from an expert's perspective, update on development trends, and share success stories to help businesses adjust their goals and strategies.

Where businesses are in need of orientations for sustainable development during the pandemic, Deloitte Vietnam has released publications on resilient leadership to offer business leaders a way to strengthen their position.

“During our 30-year journey in Vietnam, along with the 175 years of Deloitte Global, training and sharing of professional skills have always been our focus at Deloitte Vietnam and it is considered part of Deloitte's professional responsibilities to the community. Especially in the context of CoVID-19, the co-operation between Deloitte Vietnam and the VYEA is more meaningful as this will be an opportunity to promote the business community in Vietnam,” said Bui Tuan Minh, partner of Deloitte Vietnam.

2020 is a remarkable year for Vietnam as the Chair of ASEAN 2020, in a year when the globe is beset by the COVID-19 pandemic. Concurrently, as ASEAN Young Entrepreneurs Association Chair in 2020, the VYEA has been working to lead and connect your businesses to adapt to the new normal and improve resilience.

The event, held in Ho Chi Minh City, welcomed more than 100 delegates from the Central Committee of VYEA, Ho Chi Minh City Young Entrepreneurs Association, Junior Chamber International (JCI), and especially young entrepreneurs from the ASEAN Young Entrepreneurs Association, who joined through a Zoom webinar.

By Anh Duc

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