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The Vietnamese personal finance products space is booming thanks to the rise of the young middle-class consumer society. With 60 per cent of the Vietnamese populace under the age of 35, the customer group demands more convenient, consistent, and accessible financial services, especially in personal loans, credit cards, and wealth management. As a consequence, the marketplace is becoming crowded with local and international financial institutions.
To serve about 10,000 diners, including 21 premiere world leaders attending the on-going APEC 2017 meeting in Danang, food safety comes to the fore. MM Mega Market Vietnam was chosen by a series of 5-star hotels, including Furama, Novotel, Pullman, Premier Village and Grand Mercure, as the main APEC caterer.
Vietnam’s farming sector has been transformed over the last five years through the public-private partnership model between the Ministry of Agriculture and Rural Development and various multinationals. This strategy has proved incredibly useful in promoting “made-in-Vietnam” agricultural products in many demanding markets across Europe.