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SCG’s latest commercial "Voice of Next Generation”, inspired by outstanding projects of students across the ASEAN, has rung the bell about the uprising waste pollution and called for community’s joined actions to preserve the planet for tomorrow.
Nowadays, the world is under great pressure of waste from both daily lives and manufacturing. Annually, on a global scale, there are on average 300 million tonnes of plastic waste generated, and single-use plastics account for 40 per cent of the plastic produced.
In Vietnam, about 1.8 million tonnes of plastic waste are produced of which only 27 per cent is being recycled. Moreover, Vietnam is facing a serious risk since the amount of plastic waste has increased by 200 per cent in 2018, according to figures by Ipsos Vietnam.
|Following its promise “Passion for Better”, SCG will continue to promote awareness on the circular economy in Vietnam, as well as continue to focus on human development to create a driving force for tomorrow's development.|
Being a leading voice in sustainable development, SCG has been holding an annual Sustainable Development Symposium in Thailand to encourage collaboration and knowledge sharing amongst all stakeholders in the ASEAN region.
In 2019, the company invited youth representatives from seven countries in the ASEAN to share about environmental issues in their countries and propose respective solutions. The outstanding projects of these students have inspired SCG to make the “Voice of Next Generation” video clip, lending the voice of young children to urge public’s movement.
In the clip, the children are dreaming of a better environment, where birds are singing, the wind is blowing, and green trees are covering the ground. However, their dreams are contrasting to reality, as plastic waste is everywhere. Using a beautiful and touching song composed exclusively to contrast with the images, the video touches the audience's hearts and makes them realise the meaningful message that it is time that we should take actions, such as waste collection, upcycling, cleaning up rivers, and more. These are the circular ways that we need to save the beautiful planet for tomorrow.
|There are no playgrounds for children while waste occupies the whole area (cut from the clip)|
|Raise awareness from a very young age about recycling plastic waste (cut from the clip)|
Besides launching meaningful contents to raise awareness about the circular economy, throughout the years, SCG has forged collaborations to implement sustainable business practices and develop innovations and technologies for driving the concept.
In 2018, SCG had converted about 313,000 tonnes of industrial waste into renewable raw materials and turned another 131,000 tonnes into fuel substitution. In 2019, the company has continued to integrate circular economy principles into product manufacturing and has set the target of reducing the production of single-use plastics from 46 per cent to 20 per cent by 2025 as well as increasing the proportion of recyclable, reusable, and biodegradable plastics to 100 per cent by 2025.
Lately in Vietnam, SCG has joined hands with the Ministry of Natural Resources and Environment, Dow Chemical Company Vietnam, and Unilever Vietnam to sign an MoU to apply circular economy principles in plastic waste management.
This is the first collaboration aiming for raising public awareness about plastic waste reduction; supporting activities and technical innovations for plastic recycling; as well as promoting dialogue and developing policies and legislation supporting a circular economy.
Following its promise “Passion for Better”, SCG will continue to promote awareness on the circular economy in Vietnam, as well as continue to focus on human development to create a driving force for tomorrow's development.
To view the video “Voice of Next Generation”, please check here: