Sabeco boosts investment in capacity expansion

15:03 | 27/11/2019
Boosting investment to expand its existing brewing capacity is part of Sabeco's commitment to keep up with ever-increasing market demand while ensuring consistent product quality.  

Sabeco, Vietnam’s top brewer, is implementing a large-scale capacity expansion project starting with three breweries such as Cu Chi, Quang Ngai, Soc Trang in the coming months. The initiative is expected to enable the company to meet increasing market consumption and demand for its products.

Specifically, the project involves upgrading and expanding the breweries’ existing infrastructure; installing new state-of-the art production lines; bringing into use an integrated management system to enhance automated production, help curtail energy consumption, and ensure effective production management.

sabeco boosts investment in capacity expansion
The expansion project is expected to bolster Sabeco's total production capacity

In parallel with machinery and equipment upgrades, infrastructure including factories, warehouses and auxiliary facilities such as waste-water gathering and treatment systems will also be updated.

Diverse technical initiatives to mitigate the environmental impact of the breweries’ operations have been carefully studied and will be implemented. These include deploying a solar panel system to optimise power usage in production.

These factors attest to Sabeco’s commitment to integrating sustainability into its production processes and overall business operations and playing a part in the development of the local communities where the company’s plants operate.

Sabeco’s investment in this expansion project will also increase the existing labour capacity at its current breweries. This, in turn, will enable the company to provide more jobs to its host communities and provide more opportunities to supporting industries.

The expansion is expected to bolster the total production capacity, enabling it to meet increasing market demand and contribute more to the provincial government coffers in the areas where its breweries are located.

These factors attest to Sabeco’s commitment to integrating sustainability into its production processes and overall business operations and playing a part in the development of the local communities where the company’s plants operate.

According to Bennett Neo, general director of Sabeco, the project is part of the company’s development trajectory and confirms Sabeco’s continued investment and development in Vietnam.

sabeco boosts investment in capacity expansion
Bia Saigon Special – Sabeco’s flagship brand – scooped up the Gold Medal at the International-Style Pilsner category

This investment will complement those previously made by Sabeco in brand development and market expansion, to help maintain its position as Vietnam’s top brewery.

The brewer with the longest heritage in Vietnam, Sabeco is increasing its efforts to bring more value to both consumers and its other stakeholders by ensuring the quality of its products, making continuous investments in green production technologies, and supporting cultural activities as well as long-term community development programmes.

“With this investment, we hope to further strengthen our well-loved brands, bring our products to more Vietnamese consumers, and accelerate our momentum in promoting Vietnam's pride. Additionally, this also affirms our commitment to pursuing sustainable development in Vietnam,” he said.

Recently, Sabeco’s Bia Saigon Special, Bia Saigon Lager, and Bia 333 products bested other outstanding beer brands to win one champion trophy and three medals at the high-profile International Beer Cup 2019 which was held in Japan.

Particularly, Bia Saigon Special – Sabeco’s flagship brand – scooped up the Gold Medal at the International-Style Pilsner category, while Bia Saigon Lager once again confirmed its premium quality by becoming the champion in the Germany Heritage category.

The annual beer competition, held by the Japan Craft Beer Association, brings together 90 industry experts to assess and rank around 1,000 beer brands from around the world based on a wide range of criteria, from product quality to packaging.

By Dinh Thuy

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