Reed Tradex ties up with VECOM to promote the trend of omnichannel retailing

15:58 | 09/07/2018
Thailand’s exhibition organiser Reed Tradex in collaboration with Vietnam e-Commerce Association (VECOM) will organise OnlineBiz Vietnam within the framework of Shop and Store Vietnam 2019 to cater to both online and offline retail.
reed tradex ties up with vecom to promote the trend of omnichannel retailing
Reed Tradex inked a deal with VECOM to organise OnlineBiz Vietnam to complement Shope and Store Vietnam 2019

According to Suttisak Wilanan, deputy managing director of Reed Tradex, growth in Vietnam’s e-commerce industry is escalating with continual rise in Internet user number and e-commerce value, with spending per user up 14 per cent from last year.

The country’s working age population (those aged between 15 and 64) accounted for 70 per cent of total population. With a young, tech-savvy population with high consumption demand, e-commerce in Vietnam has plenty of potential to grow.

“The launch of OnlineBiz Vietnam will complement Shop and Store Vietnam (SSV) to serve both online and offline retail. This annual event will be a unique B2B solutions for retailers who look for omnichannel solutions to maximize their customer experience,” he said.

On the same note, Nguyen Ngoc Dung, vice chairman of VECOM said that Vietnam’s e-commerce industry has enjoyed a compound annual growth rate of 35 per cent. The fast-growing e-commerce industry is changing consumer shopping behaviors as well as payment methods.

He pointed out that the rise of online shopping in Vietnam has been fueled by a significant growth in the number of smartphone and Internet users. This encourages more traditional enterprises to sell products online to meet the sophisticated demand of the omnichannel shoppers.

The first edition of Shop & Store Vietnam closed its curtain at Saigon Exhibition and Convention Centre (SECC) on March 30, 2018. Shop & Store Vietnam 2018 attracted 70 brands from over 18 countries as well as 3,294 trade buyers.

The event was brimming with a full spectrum of powerful retail technologies, solutions, and well known franchise brands from a diverse ranges of sectors such as food & beverages, beauty & health, education, retail store and many more by hundreds of key franchise brands and technology owners.

The second edition of Shop & Store Vietnam is slated to take place at SECC from March 27 – 29, 2019. Especially with the cooperation with VECOM, all the participants at the event can discover latest trend and retail innovations, build network, and get insights and tips from specialists in concurrent e-commerce seminar that would respond to their business needs.

By Thanh Van

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