Pulseboost HD from adidas creates boost innovation for urban runners

12:32 | 13/08/2019
adidas has engineered Boost HD, a new innovation in Boost technology, for more stability with the same unrivalled energy return and comfort, showing a new expression of the best.
pulseboost hd from adidas creates boost innovation for urban runners

Sitting lower to the ground, Pulseboost HD of adidas is ready for the unexpected. A sudden stop, juke, or quick change in direction on a busy city street is not a problem with a completely new package of performance benefits for runners

Boost HD is engineered for more stability with the same best-in-class comfort and energy return – a new expression of the best.

pulseboost hd from adidas creates boost innovation for urban runners

Continental™ Adaptive Traxion is a new Continental™ Rubber outsole developed by artificial intelligence, giving maximum grip to quickly change direction on any surface, dry or wet

pulseboost hd from adidas creates boost innovation for urban runners

Adapt Knit has a new flexible upper that stretches where you need it

Stephan Schneider, senior product manager, adidas Running, said, “Running in a city is unlike running anywhere else. Traffic, lights, and crowds make for a unique experience – challenges that come with high reward. adidas wanted to create something that was born from urban runners. Their infrastructure. Their inspirations. Their energy.”

“To create Pulseboost HD, adidas started by breaking down the elements of running in a city, namely the positions of the foot. For example, runners are more on their forefoot than midfoot. The company then used computational design and, most importantly, insight from key urban runners to create Pulseboost HD. This isn’t a product made by adidas, it is a shoe created by urban running culture.”

pulseboost hd from adidas creates boost innovation for urban runners
The release of Boost HD is just the beginning. adidas is gearing up to celebrate the legacy of its culturally iconic footwear innovation

In partnership with Spotify, adidas put a QR code on the tongue that links directly to a custom playlist based on where you are in the world, ensuring every runner is ready to move. Scan the code with a mobile device to launch Spotify and unlock an exclusive playlist.

pulseboost hd from adidas creates boost innovation for urban runners
To highlight the design and collaboration story, the shoe features the GPS co-ordinates for New York, Paris, and Berlin, where runners from each city helped develop Pulseboost HD

By Ha Vy

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