Panasonic at 100: commitment through “co-creation”

17:56 | 08/11/2018
Panasonic celebrated the 100th anniversary of its founding with a special week-long event (from October 30 to November 3, 2018) called Cross-Value Innovation Forum 2018 at Tokyo International Conference Center, Japan.
panasonic at 100 commitment through co creation

Panasonic president Kazuhiro Tsuga addressing the Cross-Value Innovation Forum

This forum is the finale to the 100th anniversary exhibition tour that has travelled around the world this year and open a new vision of Panasonic in the second century.

Sharing Panasonic’s vision in the next 100 years, company president Kazuhiro Tsuga emphasised the “co-creation” strategy with partners, customers, and consumers. Introducing a concept called “Lifestyle update,” Tsuga underlined a strategy that provides products and services that evolve by adapting to the individual end-user's preferences and way of life.

This product ecosystem is based on artificial intelligence, Big Data, and real time solutions. The trend in mobility and diversifying lifestyle as well as personal tastes create opportunities for Panasonic on a global scale.

Such a transition will require a fresh look at the Panasonic brand, which over the decades has expanded its range of businesses far and wide from a leading company in the consumer electronics industry in Japan. “Whether in the home appliance, automotive, factory automation or other business sectors, Panasonic has retained its original philosophy of ‘A Better Life, A Better World,’” he affirmed.

panasonic at 100 commitment through co creation
Introduction about HomeX

A highlight in the development strategy of Panasonic is HomeX, which is going to be commercialised in 2019. The HomeX project aims to create new value in daily life through user-experience and user-interface focused design ideally suited to different types of living spaces. "HomeX is 24/7 connected with the resident. It is a total information infrastructure that understands what the inhabitant wants by the season or weather conditions and it can even call up the right type of music based on a person's mood," said Tsuga.

panasonic at 100 commitment through co creation
Future transportation of Panasonic

In the framework of the event, other latest technologies and solutions that Panasonic provides to business partners over the world were introduced, such as robots serving in restaurants, high-performance vacuum insulate glass technology for temporary housing construction companies, as well as automated payment technology for retailers, among others.

The Cross-Value Innovation Forum also held a range of activities, including presentations from Panasonic's top executives, lectures, experts, and key partners, along with technology and ideas showcases attracting nearly 50,000 participants. This forum was also an opportunity for Panasonic to express the company’s gratitude to its customers and global partners, as well as affirm the company’s efforts to contribute to the development of society through the last 100 years.

As one of Panasonic's key strategic markets in the ASEAN, Panasonic Vietnam has been operating for nearly 50 years and stands to fill an important role in the company's overall development strategy in the new era.

panasonic at 100 commitment through co creation
Robot arms to serve at restaurants

As a leading company in the consumer electronics industry in Vietnam, Panasonic continues its strategy of developing Research and Development (R&D), expanding factories, as well as developing distribution and customer services to meet the needs and preferences of Vietnamese consumers. In 2017, Panasonic reached a sales turnover of $1 billion, and grew across almost all business lines with the total investment of $243 million.

Moreover, with the vision to become a pioneering Business to Business (B2B) solutions provider from residential and urban to commercial complexes, Panasonic expects to create a new image in Vietnam in order to meet the growing demand for housing, transportation, air quality, security, lighting, logistics, and factories, among others.

Along with this business activity, Panasonic Vietnam is known for its corporate social responsibility activities in education and environment.

panasonic at 100 commitment through co creation
The Panasonic 100-Year Journey corner in the Lobby Gallery

In the next era, Panasonic Vietnam continues to promote the value of the “co-creation” strategy as general director Kazuhiro Matsushita said: “Our business vision focuses on Panasonic’s advanced technology and innovation to bring a comfortable life to mankind and the environment. Panasonic will continue to prioritise customer satisfaction and commit to implement our basic management philosophy of contributing to the society as a public entity.”

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