Ogilvy kicks off Ogilvy Vietnam Week 2019

11:43 | 16/03/2019
Ogilvy Vietnam Week 2019 is expected to lure in 100 leaders of groups from across the Asia-Pacific region to discuss content creation, the impact of Public Relations (PR), and digital change.
ogilvy kicks off ogilvy vietnam week 2019
Ogilvy Vietnam Week 2019 will last until March 22 in Ho Chi Minh City and Danang

On March 15, Ogilvy, a communications agency, kicked off the Ogilvy Vietnam Week 2019 with the spotlight on the launch of Ogilvy Content Studio, which is a communications initiative to supply content immediately based on scientific data. Along with discussion sessions between seniors of Ogilvy and leaders of Asia-Pacific groups, the event is an opportunity to introduce Ogilvy’s products which are displayed via case study, creative exhibitions, and other online discussions.

Ogilvy Vietnam Week 2019 lasts from March 15 to 22 in Ho Chi Minh City and Danang with the participation of approximately 100 leaders of enterprises from the Asia-Pacific. A number of themes for discussion sessions are digital change, the keys to thoroughly exploit the potential of the creative sector, and case studies about “Operating System.”

ogilvy kicks off ogilvy vietnam week 2019
At Oglivy Vietnam Week, visitors can experience Ogilvy's products

“At Ogilvy, which is one of the largest creative networks in the world, we not only focus on creating PR products for customers but also work to create new steps for the development of PR products for enterprises in order to meet customer demand in the digital era,” said Nguyen Trong Duc, CEO of Ogilvy Vietnam.

Ogilvy Content Studio: pioneer initiative for creative future

Ogilvy Content Studio’s official launching marked an important milestone for Ogilvy Vietnam in its efforts to integrate in the digital era.

In order to celebrate the launching of the studio, the company organised for the first time the exhibition themed “Expansion of the Content Universe” with 100 creative works.

“At Ogilvy, each product is a crystallisation of sophistication, diversity, and the spirit of constantly seeking new values. We also understand that the most important thing to create quality content is to put ourselves in the position of consumers to listen and understand their thoughts and aspirations,” said Nguyen Dieu Cam, general director at T&A Ogilvy.

“The launch of Ogilvy Content Studio shows our vision of becoming an ‘Agency of the Future’ – where creativity, data, and digital transformation beat at the same time," added Cam.

ogilvy kicks off ogilvy vietnam week 2019
Oglivy Vietnam has been creating "content universes" for Vietnam's premier brands

After a year of establishment, Ogilvy Content Studio has created different “content universes” for large-scale brands like Alpha King, Unilever, Nestlé, Sabeco, Taiwan Excellence, Grab, and Zalo.

“Ogilvy Content Studio is considered the largest and the latest initiative of Ogilvy Vietnam so far to meet the increasing demand of customers for a large volume of content and well-timed news. It is a crystallisation of content solutions created by a leading initiative team with great experience and a finger on the pulse of recent trends,” said Tien Vo, creative director of T&A Ogilvy.

So that the "content universe" of brands can be activated at the right time and create a “big bang," Ogilvy Content Studio follows four main approaches, namely engagement content, partnership content, real-time content, and editorial content.

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