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|TetraPak's new packaging opens up the frozen industry without the need for new equipment and machinery|
The new package allows the production and distribution of dairy and juice drinks in small carton pouches at room temperature, and subsequently turned into frozen products in shops or in consumers’ home. This means producers can tap into the $72-billion global ice cream market without the need for additional investment in production equipment and chilled distribution systems.
Want Want, a leading food company in China, is the first company to pilot this product.
“We announced these new products to our distributors in early September. The response has been extremely positive because these products meet the needs of both parents and children. Parents can be reassured of the nutritional value of the product because it is their trusted Want Want flavoured milk without any preservatives, while children will be happy to enjoy these frozen treats because they are fun and tasty,” said Wang Jin Ping, general manager of the ice product business unit of Want Want Group.
The Tetra Fino Aseptic 100 Ultra MiM package can be produced on the A1 Tetra Pak filling machine platform. With a pre-applied opening using micro injection moulding technology, the package can be opened entirely by pulling the tab, making it easy for children and others to enjoy the frozen product.
The new package will be available from 2018 in the Greater Middle East, Europe, and Asia.
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with customers and suppliers, Tetra Park provides safe, innovative, and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries.
With more than 24,000 employees around the world, the company believes in responsible industry leadership and a sustainable approach to business. Its motto “Projects what’s good” reflects its vision to make food safe and available everywhere.
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