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|Nestlé boasts a range of reputable products to offer to those in need|
Over the past few weeks, Nestlé Vietnam and La Vie have led several initiatives to support those who are on the frontlines of the COVID-19 fight, including doctors, police forces, and volunteers. Currently, the company provides needed assistance to people in quarantine areas around Vietnam to overcome the hardship caused by the epidemic.
The prevention of further infections and the treatment of patients are now top priorities in the country. However, those on the frontlines are suffering from stress and a shortage of nutritious products.
|Nestlé has launched several new campaigns specifically for the fight against coronavirus|
As of present, Nestlé Vietnam, in association with the city and provincial Fatherland Front Committees, the Vietnam Women’s Union, hospitals and its partners, has donated food and nutritious products, La Vie’s bottled water and cash worth over VND5 billion ($210,000). The company also plans to spend an additional VND7 billion ($300,000) to help frontline heroes as well as those who are in quarantined areas.
Specifically, Nestlé will send 300,000 Care Kits, including ready-to-drink Milo, Nestlé milk, Yogu nutritional yogurt, Maggi soy sauce and Nescafé to Ministry of Health and centralised quarantine centres in Vietnam. Nestlé understands this endeavour as part of its Nestlé Care programme.
As Vietnam is directed into self-isolation and follows nationwide social distancing for 15 days to combat the pandemic, Nestlé Vietnam through its brands like Milo, Nescafe, and Maggi, has just launched a new campaign named Always Healthy, Always Positive (Luon Khoe, Luon Tich Cuc) to encourage consumers protect their health and safety amidst the crisis.
With the message “Stay home, don’t stay still”, Milo encourages children to stay active with videos showing them to how to do exercise, practice Vovinam martial arts and create a corner for sports at home. As people cook at home during the crisis, Maggi spreads the message “Healthy and delicious home-cooked food” by introducing a myriad of delectable recipes for the family.
Meanwhile, Nescafé has released videos showing how to make Dalgona whipped coffee and Cappuccino coffee to help keep people find joy in the current epidemic. These videos have received the warm response from the community with over 1,000 video clips shared and made by consumers.
Binu Jacob, managing director at Nestlé Vietnam, said “We are committed to working closely with our partners and government agencies to support those who are on the frontlines as well as bolstering a healthy lifestyle and positive thinking within consumers’ mindsets to overcome the crisis.”
“Through these practical activities, Nestlé Vietnam would like to showcase its support for the community in these difficult times. With unwavering determination and responsibility, we are confident of overcoming these challenges together,” he added.
With these initiatives, Nestlé Vietnam reaffirms its essential role as one of the largest conglomerates in the food and beverage sector, which play an essential role in keeping people healthy and enhancing their quality of life. The company cares about its responsibility to provide nutritious and healthy products, especially for the most vulnerable within society. Therefore, Nestlé is fully committed and works tirelessly to ensure that a stable supply is being maintained.
With a presence in Vietnam since 1995, Nestlé offers consumers a variety of food and beverage products under popular brands like Milo, Nescafé, Maggi, Nestlé milk, NAN, Nestea and Nesvita.
Meanwhile, Nestlé Care is a volunteer programme for employees by which Nestlé is demonstrating its commitment to contribute to local communities and the environment. Initiated by the Nestlé Group, the programme has been implemented in several countries around the world.