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|There is growing evidence to suggest that Mumuso advertises itself as Korean while selling products made in China|
According to website hosocongty.vn, Mumuso Vietnam Co., Ltd. was licensed on October 25, 2016 in Tan Binh district, Ho Chi Minh City, and was officially put into operation on October 27, 2016. On May 25, 2018, the company moved its headquarters to District 3, Ho Chi Minh City. It is represented by Nham Phi Khanh with the charter capital of VND1 billion ($44,000).
Notably, Mumuso Vietnam Co., Ltd.’s tax code is the same as that of Domesky Vietnam Co., Ltd., which was located at the same location as Mumuso’s headquarters in Tan Binh district, and is also represented by Nham Phi Khanh.
Thus, the predecessor of Mumuso Vietnam is Domesky Vietnam. According to thanhnien.vn, 75 per cent of Mumuso’s charter capital comes from China.
A leader of the Ho Chi Minh City Department of Trade and Industry told newswire on June 22 that he has not received news of an inspection of Mumuso’s business activities in the city. “We have not been informed that this retail chain is under inspection, but we are ready to collaborate and report to the media if an inspection is requested,” said he.
Earlier, on May 10, the Ministry of Industry and Trade's (MoIT) Market Management Department has received documents from the South Korean Business Association asking to inspect Mumuso Vietnam. The department is checking the dossiers and legal certificates of the company.
Another issue brought up with Mumuso's practices in Vietnam is the lack of Vietnamese-language labels and instructions, which is a violation of domestic regulations.
According to the Hanoi Market Management Department, all imported goods have to be labelled in Vietnamese, including the name of the importer, the product, instruction manuals, and ingredients.
If distributors do not label their imported goods in Vietnamese, they will be punished in accordance with Vietnamese regulations. The agency has seized over 200 items from Mumuso’s several branches for quality checks.
Meanwhile, South Korean media expressed suspicions that Mumuso’s stores claim false South Korean origins because its headquarters is located in China. South Korean journalists also prepared a list of abnormalities in the company’s mode of operations and the origin of the products sold at its stores.
The South Korean MBC channel is trying to discover the real origins of Mumuso to determine whether it is a South Korean brand and whether its goods are fake. There are many beauty items with designs and packaging very similar to products of famous South Korean brands, with the only difference being the name. This makes it very easy for customers to confuse items if they do not look at the products closely.
Most South Korean words on the product packaging are also meaningless. On Mumuso’s website, they only say “Coming from South Korea” in South Korean.
Mumuso claimed it is present in over 20 countries, but in South Korea it is completely unheard of and has no retail stores. Many Mumuso stores in Hanoi offer products labeled “Mumuso–Korea,” so customers widely believe that the brand is from South Korea.