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The operator reportedly earned pre-tax profits of VND5.8 trillion ($290 million), a year-on-year increase of 6 per cent against figures in 2009. The profit accounted for 52.3 per cent of its parent VNPT Group’s pre-tax profit in 2010.
MobiFone signed in 5.95 million new mobile subscribers generating revenue for the operator, lower than both other rivals Viettel and VinaPhone. However, productivity of MobiFone staff was ranked the highest in Vietnam’s mobile sector, standing at VND6.5 billion ($325,000) per staff member a year, lagging far behind the country’s largest mobile operator in terms of subscriber numbers, Viettel, valued at VND3.9 billion ($195,000) per staff member a year.
Nguyen Dinh Chien, deputy director of MobiFone, said the operator had set a modest target for this year with five million new mobile subscribers generating a revenue of VND39 trillion ($1.95 billion) and pre-tax profit of VND6.1 trillion ($305oo million).
“The strict competition makes us well prepared to boost our sales through distribution channels right from the beginning of this year,” said Chien.
The country’s third largest mobile operator, VinaPhone, announced it gained 10 million new registered mobile subscribers in 2010, raising the number of total subscribers to 35 million by the end of 2010.
VinaPhone is aiming to serve over 40 million activated mobile subscribers this year along with promoting internet mobility services through its 3G network along with boosting the investment for its 3G network.