MM Mega Market Vietnam helps customers trace food product origin

10:10 | 20/09/2016
Ho Chi Minh City-based MM Mega Market Vietnam (formerly Metro Cash & Carry Vietnam) has launched its QR code plastering application for product information coding to help the customers seek traceability of food products via their smartphones.

The application will be first used at MM Mega Market An Phu store.

With the solution, MM Mega Market customers will be able to easily go through full information on a product such as farm information (location, certificate code, validity date) and slaughter information (premise, certificate, slaughter date, etc) by scanning QR code with their smartphones.

At MM Mega Market, each tray of pork meat in sales area is VietGAP meat affixed with QR codes

“At MM Mega Market, we always place quality, hygiene and safety for food products first, with a wide range of strict quality control norms. I believe that plastering QR code to a product is  a necessary step to protect the very fundamental right of the customers, which is to have access to safe and quality products, as well as to provide convenience to the customers,” said Phidsanu Pongwatana, CEO of MM Mega Market Vietnam.

“At this point, we already have 19 vegetable and fruit product lines from Da Lat at 19 stores of MM Mega Market and 37 pork products affixed with QR codes. More products with QR codes will come very soon,” added Phidsanu.

19 vegetable and fruit product lines from Da Lat at 19 stores of MM Mega Market affixed with QR codes

Using the QR code is an excellent way to help the customers track down the source and origin of products quickly and at no cost. Products affixed with a QR code will come with necessary background information on them.

To get the information, consumers can follow these simple steps:

Step 1. Download the QR Code decoding application to their devices. Download a QR scanner, QR code scanner or other software through the CH play (Android phones) or Store (Windows phones) or App store (iOS phones)

Step 2. Install the app into the device. After that, consumers can start the scanning process to decode the QR code for the product they want, by: (1) Opening the app on their phones; (2) Directing the device’s camera onto the barcode area; and (3) Reading the results.

By a simple movement, when scanning QR code on a product, customers will know clearly about product information

“In a time when food hygiene and safety raises an alarming concern, the QR code solution comes out as an effective way to strictly control of the sourcing, origin and transparency of the products, while also strengthening food quality, hygiene and safety governance.

“We work with the different departments of the farm to get the information inserted into the QR code,” said Nguyen Thi Huong Ngoc, vice director of Nam Phong Food Processing Plant, a unit under the management of Saigon Food Processing and Animal Breeding Company (SagriFood), one of MM Mega Market Vietnam’s suppliers.

As a trailblazing firm in promoting and improving public health through safe food supply chains, by taking the lead in applying the QR code for product traceability this time, MM Mega Market Vietnam proves once again its number one priority is food product safety and hygiene.

By By Mai Thuy

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