- Green Growth
- Your Consultant
|Meuw Menswear, the brand of designer Chung Thanh Phong, has opened its fourth store|
On January 15, designer Chung Thanh Phong officially opened the opening ceremony of the Meuw Menswear showroom in Haiphong city, marking his fourth shop in Vietnam in only two years.
In spite of being a 100 per cent Vietnamese-invested fashion brand, Meuw Menswear has a solid foothold in the local garment industry.
Vietnam is considered a potential market for numerous sectors, including fashion. Thus, in recent years, Vietnam saw a landfall of famous fashion brands, including Zara, H&M, and Pull&Bear. However, the increase in the number of brands has also made customers more demanding, forcing fashion retailers to continuously create new designs and difference in busines strategy.
|The industrialist design of the new Meuw Meanswear store|
Among the series of new men’s fashion brands, Meuw Menswear is a spotlight thanks to its marketing strategy and high-quality products and good prices. With these strengths, Meuw Menswear has posted fast growth, opening four showrooms in two years.
This is the result of Meuw Menswear’s consistent business strategy and frequent launches of new collections to keep abreast of world fashion trends. Besides, it also pays attention to creating clothes that fit the climate of each of its regions. For example, its new shop in Haiphong will sell items designed for the northern climate.
|Meuw Menswear sells stylish clothes for everyday use|
Besides, the owners of Meuw Menswear have paid attention to design their showrooms to match their target customer groups: the grey, black, and white main tones, as well as the raw concrete and metal beams in plain sight, create a modern, industrial style attractive to young urbanites.
According to designer Chung Thanh Phong, he and the leaders of the company focus on launching high-end and fashionable products for everyday use at a suitable cost in order to approach customers. The average cost of items is between VND200,000 and VND2 million ($8.7-87),which fits the wallets of men aged 18-30.
|Chung Thanh Phong giving advise to MC Tran Thanh|
Meuw Menswear is a favourite fashion brand of numerous celebrities from showbiz, including MC Tranh Thanh and Phan Anh, singers Noo Phuoc Thinh, Duc Phuc, and Will.
“The endorsement from celebrities is an important factor behind the success of Meuw Menswear,” said Chung Thanh Phong.
In 2019, Phong plans to open additional showrooms in Hanoi, Nha Trang, and Can Tho.