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According to Pham Ha, founder of Luxury Travel, Australia was a great market for the company and it had good products for Australian tastes and preferences.
“We target the right clients with personalised products and services,” Ha said.
He said that the company had increased the number of private small groups that it served, primarily with tailor-made holidays.
“These groups are generally either from 25 to 35 years old or 40+, the latter group having more disposable income,” he said.
Australian tourists, according to Han, picked Vietnam for their vacations for safety, affordable prices, authenticity and convenient direct flights.
“With our marketing efforts and commitments, we will attract more Australian travellers who wish to experience Vietnam in style and luxury, and encourage them stay longer,” he said. Typical stays are 10 or 14 days, and in 5-star hotels.
“With our new representative office in Australia for the Australian and New Zealand markets, we are targeting double digit growth in this market for 2013," said Ha.
Luxury Travel is a long established Asian specialist in luxury privately guided and fully bespoke holidays in Vietnam and the Indochinese. Vietnam now has world class hotels and resorts, beaches and cuisine, in addition to its natural beauty, rich history and traditional culture. The country receives 300,000 Australian tourists yearly, and the number of tourists increases an average of 10 per cent annually.
Australians travelling to Vietnam are looking for a more authentic experience and seek to have a deeper understanding of the country’s culture, food, history and everyday life. While Thailand is geared more toward mass market tourism, Vietnam is a destination that is attractive to a more selective class of travellers.
Australian market is among the top ten markets of Luxury Travel. The company serves 2 per cent of Australian tourist arrivals in Vietnam in 2011 and enjoyed an increase of 20 per cent in visitors annually.
Luxury Travel Ltd.’s booking record indicates that Australian travellers prefer Ho Chi Minh City, Hanoi and Hoi An Ancient Town.
They also want to visit Halong Bay, Cat Ba Island, the Mekong Delta and Sapa, while many also combine Vietnam and Cambodia in one trip.