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Selling health - a new strategy in real estate business
Over the past few years, the real estate market has witnessed significant changes in investors’ business strategy and customers’ house purchasing trends. In addition to the many necessities of life, the more a society develops, the more demands and desires buyers have.
Nowadays, customers not only need a good-quality construction project, but also convenience, modernity, high-class facilities, and ample space to ensure their need to "live well.”
Therefore, in addition to the necessary standards such as a beautiful location, high-quality infrastructure, and good progress, real estate enterprises are increasingly investing in the living environment.
The aim is to take care of residents, especially as the seriously polluted environments in big cities such as Hanoi are exerting an ever-growing impact on the health of residents. Besides, increasingly busy lives mean people do not have the time to take care of their family’s health and to refresh themselves.
|Abundant green living space, with plentiful fresh air and natural light at 5 Seasons|
Taking these factors into consideration, 5 Seasons is geared towards developing a real estate project that applies healthcare standards to construction design, giving residents a differentiated life experience—"Live Healthy"—both physically and mentally.
"5 Seasons will become a peaceful and healthy private place, in contrast to the bustling, noisy, and dusty city outside the project," Do Manh Dung, director of Project Development of 5 Seasons, said.
Complete health protection for residents
The 5 Seasons building, part of the TNR GoldSeason project, is built on a total area of 22,000 square metres, 70 per cent of which was reserved for trees, landscaping, and utility. With such low-construction density, in itself a rarity in central Hanoi, the investor embarked on equipping residents with the perfect living space.
5 Seasons is surrounded by a green living space full of natural light. Residents are greeted with a breath of fresh air right on their doorsteps, leading to an ideal space for a leisurely stroll and relaxation.
The apartments have also been designed in a way so as to ensure sufficient air and natural light. The spacious style and architecture offer residents a harmonious living space which is fresh and close to nature.
|The free gymnasium is one of the many exclusive amenities that residents can enjoy|
A large portion of the area at 5 Seasons has been dedicated to outdoor developments such as the swimming pool, gymnasium, yoga room, recreation room, sauna, and jacuzzi to meet the fitness needs of adults. Children can enjoy the amusement park and engage in various fun and physical activities under the supervision of their parents and the project management team. The community library and Manhattan Park are quiet places suitable for the relaxation of the elderly.
In particular, according to investor, these utilities are free for life for all residents. This means people can maintain the health of their entire family without travelling far and having to spend money.
Life at 5 Seasons is a life on holiday as all residents’ relaxation needs will be met within the property itself.
From the luxurious reception lobby, storage area, full-service wi-fi, and electronics charging corners to home services such as housekeeping, food services, and home laundry, 5 Seasons offers five-star hospitality services to families.
With the aim of ensuring that residents can live in full comfort like in a high-end hotel, 5 Seasons also provides grocery delivery services to allow residents time to enjoy life while still taking care of the meals for their family.
"We believe that by placing customer health in focus, the apartments in the project will be welcomed by the market," Dung added.