LG introduces new IPS monitors with cinema screen design

17:07 | 20/07/2012
LG Electronics today announced the global roll-outof its premium IPS7 series monitors, launching first in the Asian markets of Korea and China, including Hong Kong.

The IPS7 series features LG’s own Cinema Screen Design, with an almost invisible bezel for an unobstructed entertainment experience and a sophisticated, modern appearance. The IPS7 series also deliverslifelike color consistency and representation across a wider viewing angle, thanks to LG’s own IPS technology. The addition of mobile high-definition link (MHL) makes it easy to connect external devices, like smartphones, for immersive viewing on a larger screen.

“By combining Cinema Screen Design and MHL functionality with the industry’s leading IPS technology, the IPS7 series is able to offer stunning design and performance,” said J.J. Lee, executive vice president and head of the IT Business Unitof the LG Home Entertainment Company.“With the rapid growth in the number of mobile smart devices such as smartphones and tablets, the availability of content has greatly expanded. LG’s IPS7 expands the user experience, enabling viewers to take full advantage of this content-rich environment.”

Incorporation of LG’s Cinema Screen Design results in an impressively thin 1.2mm bezel, practically eliminating any visual distraction and allowing for greater viewing immersion. In addition to the incredibly narrow bezel, the overall depth of LG’s IPS7 monitors has been reduced to a mere 14.1mm. The streamlined metallic stand creates an aesthetically sharp profile and the cable management feature further enhances the visual appeal. What’s more, traditional plastic buttons have been replaced by capacitive touch controls for a sleeker look. Cinema Screen Design delivers in style what LG’s advanced IPS technology provides in stunning picture quality. The clean lines and modern, minimal design add value to any space, while the lifelike colors and crisp tones add up to a visual experience that is second to none.

Addressing theneedfor easier connectivity, LG has provided the perfect solutionwith today’s newest technology: MHL. With Mobile High-Definition Link technology, IPS7 series ownerscan easily connect mobile devices to the monitor with a singlecable to the HDMI input port.With MHL, photographs and movies stored on smartphones can be viewed on the larger monitor screen. The IPS7 series even charges connected mobile devices while users enjoy their favorite content.

The IPS7 series uses In-Plane Switching (IPS) panels rather than conventional Twisted Nematic (TN) technology found in most monitors. This brings advantages in picture quality and color consistency, letting users enjoy the most vivid and true-to-life colors around. The IPS7 series produces an incredibly smooth viewing experience, without the blur that often accompanies rapid motion in action scenes, sports and video games. This means less stress on the eyes, even when using the monitor for an extended period of time. With improved response times when viewing motion pictures, users can enjoy the benefit of the smoothest entertainment experience around.

And IPS panels excel under a wider range of viewing angles when compared to their TN counterpart. Userscan play games or watch videos while sitting, standing or lying down without experiencing any color shift or distortion.

A convenient color calibration function is includedto help reproduce the most accurate, lifelike colors. The IPS7 series comes with LG’s own software for simplifying the calibration process for professionals, such as photographers and graphic designers.

By Minh Le


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