JERDE introduces newly projects in Southeast Asia and beyond

12:48 | 09/04/2020
JERDE, the iconic and internationally renowned architecture and urban planning firm, is expanding new projects in Southeast Asia, Japan, and Turkey.

Since officially beginning operations in Southeast Asia over the summer, JERDE continues to build new partnerships and developments in Singapore, Vietnam, Malaysia, Indonesia, the Philippines, and other neighbouring countries in the region.

According to JERDE’s vice president and design principal Ken Ho, it is exciting to see the physical growth of cities in Asia as rich culture and heritage are interwoven into the design of each project.

“My personal interest in the subject has brought me back to Singapore, making the rest of the region easily accessible. In each of these cities, it is evident that the place-making concept is more important now than it ever has been before, as people are looking for more unique experiences in their day to day lives. What interests me are designs that are a reflection of the current socio-economic climate, and what we believe are the intrinsic needs of people,” said Ken Ho.

jerde introduces newly projects in southeast asia and beyond
It is exciting to see the physical growth of cities in Asia as rich culture and heritage are interwoven into the design of each project, according to JERDE’s vice president and design principal Ken Ho.

In Vietnam, JERDE has been involved in the 5-star Casino & Resort Phu Quoc – the hottest tourism destination in Vietnam.

Set amidst the lush tropical landscape and spectacular coastline of the city, Casino &Resort Phu Quoc delivers a world-class entertainment destination inspired by history, culture, and nature.

Generating a vibrant seaside escape, this integrated development offers rich experiences of commercial and lifestyle activities to its guests.

jerde introduces newly projects in southeast asia and beyond
JERDE designed the master plan for the Casino & Resort Phu Quoc in Vietnam to take advantage of the site’s natural settings of a lush tropical landscape and coastline

JERDE created a master plan to take advantage of the site’s beautiful natural settings and to maximise long range and unobstructed views toward the seaside by the careful positioning and orientation of the different buildings.

A pedestrian-oriented design also organises the districts within the resort, allowing guests to explore the unique amenities as they stroll from the beachside to the commercial area.

Within 663,684 square metres, JERDE developed one 5-star resort, two 4-star resorts, a casino, conference facilities, a retail village, and a water park. Launched in 2018, the project is currently run by local partner Vingroup.

Apart from Vietnam, JERDE also designed the master plan for Bintaro Jaya located in Jakarta, Indonesia.

Located on a site spanning over 30 hectares as the area’s new Central Business District, Bintaro Jaya is one of the first fully-integrated, mixed-use, transit-oriented developments in Jakarta, combining retail, entertainment, culture, residential, office, hotel, and vast public space.

JERDE’s conceptual master plan incorporates key urban design principles to connect the mixed-use Bintaro Jaya district to the adjacent university, creating a district geared toward the intellectual and innovative – a Creative Community concept that forms the “gateway” and identity of the entire Bintaro development.

Its 12-storey mixed-use project in Japan named Kawagoe Nishiguchi located an hour’s train ride from downtown Tokyo offers a dynamic programme that features hotel stacked on top of office eand retail areas, in addition to plentiful public space.

Adjacent to multiple modes of transit and several civic destinations, this project is a new gateway to Tokyo and a catalyst for future growth.

JERDE’s approach to Kawagoe Nishiguchi was to ensure that the project was connected to not just the urban fabric at a physical level but also at a social and communal level.

Launched in 2020, the new space of just under 30,000sq.m needed to become more than just a new part of Tokyo – a hotel, offices, retail, and transport system – but more like connective tissue.

Locals and visitors alike are exposed to the various components of the 12-storey project such as the porous ground level, green walls, street landscaping, and rooftop festival space.

In Turkey, JERDE is involved in Adana Town Centre – an integrated retail and entertainment project combining a controlled series of spaces with varied experiences that creates a truly unique destination.

JERDE created flexibility and adaptability within the project’s diverse spaces in order to plan for events and attractions that allow public venues to evolve over time.This brings extra value to the project while creating a catalyst for the surrounding area as the premier attraction for the city of Adana and the region.

Articulated with an organic quality and carved aesthetic, the building form features a contrast of solid stone elements punctured by crystals of glass. The solidity of the stone forms are reminiscent of the older buildings in Adana, lending a familiar and timeless feel to the destination – a place that has been reinhabited and enlivened for today, reflected in the materials, landscaping, and details reinforcing the sense of permanence and elegance.

JERDE is a visionary urban design studio creating signature places that deliver memorable experiences and attract more than a billion people each year.

For 40 years, JERDE has pioneered the concept of “Placemaking” with more than 120 major projects on six continents.

Headquartered in the heart of downtown Los Angeles, JERDE is one of only a few architectural firms awarded six ULI Global Awards for Excellence in addition to many of the industry’s other highest honours and recognitions.

JERDE has designed mixed-use, hospitality, and retail destinations throughout the world, including Langham Place in Hong Kong (China), Roppongi Hills in Tokyo, D-Cube City in Seoul, and more recently the Grand Hyatt SanyaHaitang Bay in Hainan (China) – a MIPIM Asia Gold Award winner for Best Hotel & Tourism Development.

In its home country of the United States, JERDE has designed well-known sites such as Bellagio in Las Vegas, Pacific City in Huntington Beach, as well as the makeovers of the world-famous Santa Monica Place and Fashion Island Malls.

By Bich Ngoc

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