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This survey evaluates banking services targeting high net worth clients, in which the respondents are private banks that identify the companies they perceive as the top providers of both competitive and non-competitive services.
Components of the survey include a bank’s performance figures and the opinions of individual frontline banking staff on the relative merits and demerits of their banks and its competitors.
This is the eighth annual ranking of the global private banking and wealth management industry published by Euromoney and it is seen as the benchmark survey for private banking professionals’ opinions across the globe. The results of this year’s Euromoney Private Bank and Wealth Management Survey were based on the votes of more than 1,500 private banking professionals across the globe, and show big changes in the upper echelons of the global wealth management industry.
“In May 2010, we launched HSBC’s Premier proposition, which was the first global proposition targeting international and local high net worth customers to be introduced in Vietnam. Coupled with international quality products, we are able to offer a wide range of wealth management solutions to our target market. These products, along with a strong team, were the pillars which helped to grow our premier base at the end of 2010,” Lyndsay Rajah, HSBC’s head of Personal Financial Services in Vietnam
This award is HSBC Vietnam’s first international accolade for 2011 and follows a number of prestigious titles over the last few years. HSBC was voted Best Foreign Bank in Vietnam for five consecutive years from 2006 to 2010 by FinanceAsia; Best Consumer Internet Bank in Vietnam 2009 and 2010 by Global Finance; Best Bank in Vietnam by the Asset Triple A and Best Sub-Custodian Bank in Vietnam by Global Finance for three consecutive years from 2008 to 2010; as well as Best Domestic Cash Management Bank in Euromoney’s 2010 poll.