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|"Hello Ho Chi Minh City" will take place from October 2020 to the end of January 2021|
Timely rains and favourable weather all year round as well as the convergence of cultures and generosity are inherent character of Saigon, now Ho Chi Minh City. This character is the reason why Ho Chi Minh City always respects tradition and look forward to the future with openness in every thought, youthfulness in every breath, excitement in every movement, and full of colour in every beat of life.
These characteristics interweave harmoniously in each person and landscape, creating a lively Ho Chi Minh City at every corner, every person. This is also the message the tourism industry wants to convey to tourists and people in the near future.
The media campaign "Hello Ho Chi Minh City" has two main phases. Phase one focuses on introducing Ho Chi Minh City as a safe, lively, and friendly city with typical characteristics: open-minded, young, excited, colourful, and lively.
Meanwhile, phase two will announce the official identity of Ho Chi Minh City tourism with widely organised activities to link and promote tourism.
Vo Thi Ngoc Thuy, deputy director of the Ho Chi Minh City Department of Tourism said, “To restore the city's tourism after the outbreak of COVID-19 and aim to build Ho Chi Minh City into the leading tourist city of Asia, where visitors can experience different cultural heritages and lifestyles in a safe, smart city, attract visitors from all regions of the country to explore the land and people of the city, the Ho Chi Minh City Department of Tourism has set a strong goal. The Hello Ho Chi Minh City campaign will stage a series of events to promote the city's tourism brand identified in its tourism development strategy to 2025 with vision to 2030.”