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|With its zero alcohol content, Heineken 0.0 is a perfect fit for any moment in life|
On March 17, Heineken presented its latest innovation in Vietnam, Heineken 0.0, a non-alcoholic lager brewed with a unique recipe for a distinct balanced taste – and only 69 calories per 330ml bottle.
First launched in the Netherlands in 2017, Heineken 0.0 is now available in 57 markets around the world, including Europe, North America, Australia, and Asia. Vietnam will be the 58th market to launch Heineken 0.0, in 330ml bottles and cans. The brand’s iconic green label has been turned blue – the colour associated with the non-alcoholic category.
Heineken’s Master Brewers created the new zero-alcohol beer using only natural ingredients, resulting in a beer brewed for beer lovers, by beer lovers. Willem van Waesberghe, global craft and brewmaster at Heineken, said, “Removing alcohol from regular 5 per cent Heineken would have been easy, but it wouldn’t deliver the best tasting non-alcoholic beer. Heineken 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and soft malty body.”
Heineken 0.0 is brewed with the same natural ingredients used for Heineken Original (water, malted barley, hops, and Heineken A-Yeast). The alcohol is gently removed through a sophisticated process of vacuum distillation, then the beer is double brewed to perfection with natural flavourings.
Alexander Koch, commercial director of Heineken Vietnam, said, “Our consumers are at the heart of what we do. We see a trend of consumers around the world and also in Vietnam moving towards a more balanced and health-conscious lifestyle. With Heineken 0.0, we are providing our Vietnamese consumers with a new and innovative option for all of their drinking occasions, including ones where you cannot have a beer.”
Heineken 0.0 gives consumers choice for a variety of drinking occasions. They can enjoy this non-alcoholic beer at work, at the gym, during lunchtime, and even if they have to drive home afterwards – as it contains zero alcohol. At all traditional non-beer moments where you simply cannot have a beer, #NowYouCan. Translated into Vietnamese as “0 gì 0 thể”, #NowYouCan is the global campaign supporting the launch of Heineken 0.0. Led by a series of light-hearted TVCs, the campaign showcases the new occasions and moments when Heineken 0.0 fits into our lives.
Starting from today, Heineken 0.0 is available for purchase in different retail channels, including all major supermarkets, convenience stores, bars, and restaurants in Ho Chi Minh City, Hanoi, then other major cities including Danang, Nha Trang, Binh Dinh, Ba Ria-Vung Tau, and eventually nationwide.