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|Grab and the VFA signing the co-operation agreement|
On April 25, Grab, through GrabFood, signed a co-operation agreement with VFA to implement its food safety promotion campaign targeting restaurants, food stalls, driver-partners, as well as customers who show increasing demand for safe food.
Tran Viet Nga, deputy director of the VFA, said that in recent years, improving the awareness about food safety is one of VFA’s priorities and it hopes to co-operate more with enterprises like Grab.
Jerry Lim, director of Grab in Vietnam, said that GrabFood is ready to do its part in spreading the message about food safety to millions of customers as well as its partner restaurants in order to create a heathy life for the Vietnamese community.
According to the agreement, in the next three years, the two parties will organise training courses for restaurants to supply knowledge about food safety. Then, Grab, through GrabFood, will co-operate with the VFA to distribute 6,000 documents about food safety in six cities and provinces, including Hanoi, Ho Chi Minh City, and Haiphong.
Besides, GrabFood will use its available technology base to continue spreading the food safety message among customers.
|Grab will advocate food safety across its large partner and consumer networks|
Just nine months after its official launch, GrabFood has been continuously expanding to 15 cities and provinces by now. The number of merchant-partners has increased ten-fold and the average delivery time reduced to 20 minutes per order. At the moment, almost no player in the market can boast similar successes, which made Vietnam GrabFood’s second fastest-growing market in Southeast Asia, outside of Indonesia.
While established competitors are developing multiple services from food delivery, GrabFood draws on the advantages from its mother company Grab – the biggest on-demand ride-hailing service in Vietnam. This helped GrabFood access a wide driver-partner and customer network.
Thanks to these two factors, besides the rapid expansion, GrabFood also received secondary advantages such as fast delivery time as well as a significant increase in incremental revenue from joining the platform.
With the strategy of satisfying Vietnamese consumes’ taste, GrabFood partnered up with popular local restaurants to add delicious dishes to its menu, as well as deliver consumers the best quality at the highest speed. At present, GrabFood offers a whole range of exclusive items on its menu from well-known restaurants under the “GrabFood Signatures” tag.