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|Christy Le, formerly from Misfit, is Go-Viet's new general manager|
Formerly the country director of Facebook Vietnam, Christy previously made her mark in the tech industry as founder, chief operations officer, and chief financial officer of Silicon Valley startup Misfit. In her dual roles, Christy supported Misfit as it leveraged its R&D and operational strengths to become a global leader in wearables and smart home technology. Misfit was acquired by Fossil Group in 2015, with Christy then joining the group as its vice president of operations, as well as holding the post of managing director for Fossil Vietnam.
She said that, “I have seen how the success of Go-Jek’s multi-service platform has transformed the lives of so many people in Indonesia and want to see the same happen in Vietnam. With Go-Viet, I believe we can have a positive, profound impact on millions of consumers, drivers, and service providers across multiple sectors. I cannot think of a more exciting thing to work on in the technology world right now.”
The appointment aligns with the company’s goal to further strengthen its operations in pursuit of providing the best experience to its users and partners. It also demonstrates the importance of the Vietnamese market for Go-Jek, as this is their first expansion to Southeast Asia.
“Christy’s experience as a highly successful entrepreneur makes her the ideal person to take Go-Viet forward as we look to sustain the phenomenal growth the company has had so far,” said Andrew Lee, Go-Jek’s head of international expansion. “She has the perfect combination of deep experience in big tech, as well as an understanding of Vietnam and a desire to improve life for people in the country. She will make a brilliant addition to the team and we are so excited that she is on board.”
Go-Viet launched in September 2018 and has become a key option for consumers in Ho Chi Minh City and Hanoi – where its transport business has completed millions of trips and is growing at a rate of 50 per cent month-on-month, while its food business has grown to become the preferred platform for foodies in Ho Chi Minh City.