Generali Vietnam supports children in Northwest Vietnam and stages blood donation drive

17:06 | 03/02/2021
Italian-backed life insurer Generali Vietnam has successfully organised the Tet Am Cho Em (A Warmer Lunar New Year for Children) campaign, delivering warm clothes, financial support and New Year gifts to 300 disadvantaged children and families in Bac Ha district, Lao Cai province.
generali vietnam supports children in northwest vietnam and stages blood donation drive
Funding for the programme comes from a series of innovative and practical fundraising activities organised by Generali Vietnam

Funding for the programme comes from a series of innovative and practical fundraising activities organised by Generali Vietnam. In addition, many Generali Vietnam’s staff and agents also participated in the blood donation drive organised in January in collaboration with Ho Chi Minh City Hospital of Hematology and Blood Transfusion.

At the doorstep of the Year of the Golden Ox, Generali Vietnam collaborated with the National Fund for Vietnamese Children to organise the “Tet Am Cho Em” programme, reaching out to Lao Cai, one of the most impacted provinces by the recent extreme and damaging cold spells in Northwest Vietnam.

Specifically, volunteers from Generali Vietnam organised an outreach charity trip to visit and deliver gifts to 300 disadvantaged families of Hmong, Dao, Nung, Tay, and Phu La ethnicities in Bac Ha district, Lao Cai province.

The programme aims to share the burden with the children’s families so they can enjoy a warm, fulfilling, and happy New Year. Each gift set includes cash, a warm jacket, necessities and a “Sinh Con, Sinh Cha” (Born Children, Born Parents) parenting booklet.

generali vietnam supports children in northwest vietnam and stages blood donation drive
Volunteers from Generali Vietnam and the National Fund for Vietnamese Children come to visit and directly present gifts to underprivileged families

The programme attracted the participation of many Generali Vietnam staff and agents via various innovative fundraising activities such as contributing their footsteps via the GenVita digital health ecosystem, donating charity auction items, cash and warm clothes, as well as volunteering to support at the local event.

In addition to “Tet Am Cho Em”, many staff and agents of Generali Vietnam also participated in the annual blood donation drive jointly organised by the company and Ho Chi Minh City Hospital of Hematology and Blood Transfusion, contributing to the blood bank to support medical treatment and life-saving activities.

“At Generali, our community activities are organised regularly with a sustainable and practical approach to positively contribute to the society,” said Tina Nguyen, Generali Vietnam CEO. “These programmes have always been wholeheartedly supported by our staff and agents. I am immensely proud of the spirit of philanthropy and the culture of giving that we have here at Generali.”

generali vietnam supports children in northwest vietnam and stages blood donation drive
Generali CEO Tina Nguyen and Generali Vietnam staff contribute to the blood bank to support medical treatment and life-saving

Generali Vietnam and CEO Tina Nguyen have recently been granted organisational and individual commendations from the Minister of Labour, Invalids and Social Affairs in recognition of their outstanding contributions to Vietnamese children’s well-being and protection in 2020, including the parenting education programme “Sinh Con, Sinh Cha”.

Also in 2020, Generali Vietnam was awarded the “Saigon Times CSR 2020” certification. Other notable community programmes organised by Generali in 2020 include “Sat Canh Ben Mien Trung” (Standing Side By Side with Central Vietnam) emergency relief plan and the longstanding scholarship programme “Cung Em Den Truong” (Your Companion to School) supporting underprivileged school children with good academic performance across the country.

By Dinh Thuy

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