Generali Vietnam extending support with sustainable impact on community

13:00 | 06/07/2020
Generali Group, one of the largest global insurance and asset management providers worldwide, has made a foray into Vietnam by upscaling support to benefit underprivileged local communities in a sustainable way.
generali vietnam extending support with sustainable impact on community
The THSN “Born Children, Born Parents” initiative looks to unravel more about protecting, nurturing, and educating youngsters

Generali Vietnam, part of Italian-based Generali Group, and the National Fund for Vietnamese Children (NFVC) recently organised the inaugural “Sinh Con, Sinh Cha” (Born Children, Born Parents) workshop through The Human Safety Net initiative at Tan My Kindergarten in the northern province of Bac Giang, about 50 kilometres from Hanoi.

The workshop brought exposure to useful content in innovative formats and attracted over 500 local parents, kindergarten staff, and children. The programme was launched on June 23 at the Ministry of Labour, Invalids and Social Affairs.

generali vietnam extending support with sustainable impact on community
The event attracted hundreds of parents and their children

The workshop focused on intelligence, behaviour, and health of children from birth to six years of age. Specifically, the workshop facilitates in-depth discussions about topics like protecting children against mental abuse, setting a good example for children, force-feeding, and early child education such as teaching them about the value of money and hard work.

The topics are delivered via an online sitcom series – in which merited artist Xuan Bac, the NFVC’s Goodwill Ambassador, is involved in directing and acting – as well as through local workshops organised in selected kindergartens across the country. At the event, Generali Vietnam also offered gifts to 200 disadvantaged youngsters and 30 special gifts in cash and in-kind to 30 needy families from local communities.

generali vietnam extending support with sustainable impact on community
Tina Nguyen, Generali Vietnam CEO

“The inaugural workshop takes place on the occasion of the National Action Month for Children and Vietnamese Family Day, which aims to promote the messages of child protection and childcare as well as the values of family relations,” said Tina Nguyen, Generali Vietnam CEO. “We are very pleased to see the children’s bright smiles and the parents’ great interest in the workshop’s topics. We believe that Generali’s strategy of becoming a lifetime partner to millions of Vietnamese families will be realised through this meaningful community programme.”

generali vietnam extending support with sustainable impact on community
Le Thi Nguyet, Vice Chairwoman of the National Assembly’s Committee on Social Issues

In the words of Le Thi Nguyet, Vice Chairwoman of the National Assembly’s Committee on Social Issues, the project is a meaningful one that will have positive impacts on child development.

“We highly recognise Generali Vietnam’s support and co-operation in organising child support initiatives, including this workshop as well as other scholarship and gift-giving programmes targeted at disadvantaged children in Vietnam over the years. Such initiatives are testament to the company’s commitment in enriching local communities,” Nguyet said.

From now until year-end, at least 2,000 parents and children under six years old, as well as about 400 kindergarten teachers and officers from cities and provinces across Vietnam, are expected to benefit from the programme, besides millions more via digital platforms.

The “Sinh Con, Sinh Cha” parenting programme is part of The Human Safety Net, a Generali Group global movement initiated in 2017. The Human Safety Net’s families programme supports parents in the first six years of their children’s life to lay the strongest possible foundations for their future, contributing to early childhood development in disadvantaged communities around the world.

In Vietnam, the local programme – developed by Generali Vietnam and the NFVC, referencing UNICEF materials – extends its reach to the community with practical and useful content via creative and interesting formats.

In Vietnam, after nine years of operation, Generali Vietnam currently has a nationwide network of over 60 agency offices and customer service centres, serving more than 300,000 clients.

By Anh Duc

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