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FWD has also officially launched its brand in Vietnam with a brand promise to “Celebrate living”. Under the tagline ‘Get ready to live’, FWD plans to be a challenger brand in the market with the aim of changing the conventions of Vietnam’s insurance industry and helping customers to live their lives without hesitation.
“When we set out to build FWD, we wanted to create an insurance company in Asia that changes the way people feel about insurance. I have no doubt that we are going to deliver on our promise to provide a new and better insurance experience for the people of Vietnam,” Huynh Thanh Phong, FWD Group’s CEO said.
FWD entered Vietnam's market in June 2016 through the acquisition of Great Eastern Life (Vietnam) Company Limited. This was the second of three new market entry announcements this year as FWD continues to expand across the region to realise its ambition to become a leading pan-Asian insurer.