Full colour of e-commerce competitiveness

16:52 | 11/05/2018
As Lazada is launching big promotions to celebrate its sixth birthday, its e-commerce competitors are also announcing very attractive promotions in good-natured mockery.  

It is the first time the e-commerce retailers unite to celebrate the birthday of a member.

full colour of e commerce competitiveness

Lazada's homepage announcing the celebrations for its sixth birthday

full colour of e commerce competitiveness

Shopee responded by the banner reading “Who needs a birthday? Deals are still shock, and prices are super low"

full colour of e commerce competitiveness

Vingroup's e-commerce website Adayroi added the banner “Happy birthday friend” to its offer of free shipping for all items

full colour of e commerce competitiveness

Lotte uses the promotion code “HAPPYLZD” to give a discount of 7 per cent on all items

full colour of e commerce competitiveness

Tiki, perhaps the most enthusiastic, shot an entire commercial reel with celebrity Chipu with the motto “Unlimited promotion—Better than a birthday” to run through the three days of Lazada’s celebrations

full colour of e commerce competitiveness
Three years ago, FPT’s Sendo also ran a promotion, saying “Not satisfied with your items from Lazada? Sendo is always ready to serve” and offering a VND100,000 ($4.4) promotion code for Lazada clients

By Nguyen Huong

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