Ford’s Ranger Raptor devours competition at Vietnam car series

17:22 | 01/11/2018
Ford Vietnam last week pulled off an outstanding effort at the Vietnam Motor Show 2018, leveraging the power, reputation and heritage of its vehicle models.
fords ranger raptor devours competition at vietnam car series
Ford brought its entire line-up to VMS 2018, from SUVs to pickup trucks

Joining the annual motor show series (VMS 2018), Ford Vietnam brought its entire line-up of vehicles, from SUVs to pickup trucks, alongside middle-class and luxury class passenger cars.

The company highlights at this year’s exhibition were the official launch of the Ford Ranger Raptor, a high-performance pickup truck aiming to set a new standard for high-speed off-road capability in Vietnam; and the impressive returns of the New Ford Ranger and Everest, which were recently launched.

The Ranger Raptor is the combination of distinct technologies and unique features from Ford Performance DNA vehicles and the exceptional durability of the Ranger model line that has made great success at a global level.

According to Ford Vietnam’s managing director Pham Van Dung, the Ford Ranger Raptor has received a positive response and became the most wanted product in the region since making a debut in the Asia-Pacific region earlier this year.

Damien Ross, chief engineer of the Ranger Raptor project in the Asia-Pacific region, said, “The Ranger Raptor is the result of years of work by Ford’s global engineer team, with millions of miles testing in the most challenging terrains. Ford’s design team fell in love with the Ranger Raptor at the first draft – and we hope Vietnamese customers will feel the same.”

As the second market in the ASEAN region to officially launch the Ranger Raptor after Thailand, Ford Vietnam has been receiving a large amount of orders for this high-performance lineup. Ford will deliver the first cars next month through its authorised dealership network.

Ford’s two models – the New Ranger and the Everest – made an outstanding return at the show. Inheriting Ford’s advantage in design and technology, these two products are equipped with an all-new transmission system, including 2.0L diesel engines with Turbo or Bi-Turbo, and a 10-speed automatic or a 6-speed manual transmission.

Leading the category over the past five years, capturing more than 50 per cent of the pickup market, the New Ranger is still the warrior favoured by many businesses, small- and- medium sized enterprises due to its toughness, durability and efficiency.

The New Ford Everest continues emphasising its leading position in the SUV-segment in innovative technologies, with remarkable improvements in drivability, convenience, and on/off-road performance.

A wide range of innovative technologies have been improved and added on for high-class variants such as Adaptive Cruise Control, Tire Pressure Monitoring, Pre-Collision Assist using Inter-Urban Autonomous Emergency Braking with Pedestrian Detection and Vehicle Detection, Active Park Assist, and Hand-free Power Tailgate.

“The models displayed at this year’s exhibition attest to our efforts in developing smart vehicles for a smart world, while at the same time reinforcing Ford’s leading position in the SUV and pickup categories,” said Dung. “As the demand for SUVs and pickups is increasing, the appearance of these strategic products further increases our belief in greater sales and stronger growth in the last quarter and Ford’s long-term development in Vietnam.”

In regard to social development, Ford has made constant contributions to community work in the last two decades operating in Vietnam. Millions of dollars and thousands of volunteer-hours from Ford’s staff and branches have contributed to meaningful programmes such as Driving Skills for Life, No-Honking Campaign, and education programmes for children and many other charitable activities.

By Anh Duc

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