Facebook and MPI launch Proud Vietnam tourism programme

16:42 | 10/06/2020
In response to the prime minister's call for post-COVID-19 economic and tourism promotion, Facebook co-operates with the Ministry of Planning and Investment and businesses to launch the Proud Vietnam programme, including the Immense Vietnam music video, to promote Vietnam as a holiday destination for domestic and foreign travellers alike.

The launch on Wednesday also marked the start of the Immense Vietnam fan page to showcase Vietnam’s natural beauty and rich cultural identity – a destination that lends itself perfectly to tourism and business alike.

The Immense Vietnam music video also made its debut with the participation of Vietnamese artists including singer Minh Hang, supermodel Hoang Yen, actor Lien Binh Phat and other stars who bring with them a wave of optimism that showcases the best of Vietnam. The video was directed by internationally-renowned Japanese-Brazilian director Mauricio Osaki.

facebook and mpi launch proud vietnam tourism project
Nguyen Anh Nguyet, country head of Facebook's Vietnam Public Policy

Nguyen Anh Nguyet, country head of Vietnam Public Policy at Facebook said: “With tens of millions of users in Vietnam, Facebook is well aware of its responsibility to help contribute to positive messages that will support Vietnam during its economic recovery. We are honoured to co-operate with the Ministry of Planning and Investment and other partners to implement the Proud Vietnam programme to help promote Vietnam's beautiful image to the world. The programme continues to demonstrate Facebook's commitment to promoting economic development in general and the tourism industry in particular, based on the power of digital media.”

facebook and mpi launch proud vietnam tourism project
Le Dac Lam, CEO of VnTrip

Le Dac Lam, CEO of VnTrip said: “As an enterprise in the field of tourism, we understand the post-pandemic difficulties of the industry and the post-pandemic COVID-19 businesses. This is a golden time to promote the image of 'Vietnam - a safe destination' to everyone."

The Proud Vietnam event is in the #fb4Economy pillar of the Facebook for Vietnam campaign, one of Facebook's key programmes in Vietnam in 2020. #Fb4Economy includes a series of programmes that aim to contribute to the country’s business community, especially small- and medium-sized enterprises, to help Vietnam’s economic recovery after COVID-19.

The following are images of the ceremony:

facebook and mpi launch proud vietnam tourism project
facebook and mpi launch proud vietnam tourism project
Facebook and the Ministry of Planning and Investment launching the Proud Vietnam programme

By Nguyen Huong

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