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|The Dot Magazine was launched as a guide to the unique lifestyle that Wínk Hotels encapsulates|
The Dot Magazine features people from diverse walks of life – marketers, artists, directors, chefs – joined by a single link: they are the people who are building the modern Vietnam. These are the inventors of the contemporary Indochine 2.0 lifestyle which clashes and fuses the old and new Vietnam into a heady, intoxicating mix – the very essence that Wínk Hotels encapsulates.
Wínk Hotels is a new Vietnamese hospitality brand in Indochina that takes a bold approach to affordable luxury in the region. The brand caters to modern, aspirational travellers, offering high-quality experiences that are grounded in the local destination.
Wínk Hotels is the first hotel product of Indochina Vanguard Hotels Pte., Ltd. – a joint venture established in 2016 between Indochina Capital, an innovative leader in Vietnam’s rapidly growing real estate, financial services, and capital markets, and Singapore-based Vanguard Hotels Pte., Ltd.
Already two Wínk Hotels are under construction, one in Danang city in Central Vietnam, and another in the buzzing downtown of Ho Chi Minh City, slated to open in the summer of 2020.
|The launch was staged at the trendiest spot in Ho Chi Minh City|
To celebrate the recent launch of The Dot Magazine, Wínk hosted a party at Bam Bam, one of Ho Chi Minh City’s trendiest lounges. On the launch occasion, Wínk Hotels invited 180 special guests to Bam Bam to enjoy local guest artists like rapper Datmaniac, singer Tuimi, beatboxer Thai Son, DJs Don Nodey and Park:Lee, and The MK dance crew, while discovering the energies of Indochine 2.0 at the magazine launch.
The event melded together the old and new Vietnam – old Vietnam with its vintage beauty and timeless charm, and new Vietnam with its promise of opportunity and contemporary luxury. The event was designed to showcase the best of both worlds.
At the entrance, guests were greeted with amenities that exhibited the playfulness that typifies the brand: there was a Wínk cart, a modern version of an old-school trolley stocked with sponsored guest gifts, and a tamarind cotton candy stall manned by award-winning chef Peter Cuong Franklin’s team from Anan Restaurant Saigon. These popular Vietnamese icons reminded guests of dreamy childhood days.
As soon as the guests walked through the entrance, Bam Bam’s nightclub atmosphere transported them to current, modern Ho Chi Minh City, while they could take turns at the arcade-style claw machine to win sponsored prizes, to the beats of live entertainment.