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Jointly developed by Dat Viet VAC, a leading Vietnamese entertainment and communications tech group, and global consultancy company BCG Digital Ventures, the new application is expected to be an outstanding OTT (over-the-top) application that provides the most creative content and the most complete live-broadcasted content library in Vietnam.
With 100 channels and over 100,000 hours of blockbusters, combined with other excellent features such as personalised content or livestreaming, VieON is about to bring many fresh and continuously-updated entertainment contents on an innovative platform.
|VieON focuses on creativity, leading the trend and creating unique values based on international quality|
The OTT market in Vietnam has a considerable room to develop, with more than half of the population accessing the internet regularly. Moreover, the number of users is expected to increase by 38 per cent (to 92 per cent) by 2023, in which each person would spend six to seven hours using internet services a day, according to Statista figures.
Therefore, domestic and international OTT providers are thriving to penetrate this industry. The lack of a legal framework as well as censorship, however, has created significant challenges for businesses in Vietnam. In fact, domestic OTT platforms have not met the needs of local users, while the contents of foreign platforms do not really match the taste and culture of the Vietnamese.
|With a VIP account, users will enjoy numerous privileges such as no advertising, being the first to see Vietnamese blockbusters and foreign films, and more.|
In such a context, VieON aims to fill the market gap by investing in local programmes with high value and diverse contents. Following its promise to understand the insights of Vietnamese audiences, VieON focuses on creativity, leading the trend, and creating unique values based on international quality.
VieON is ambitious to focus not only on the local market but also expand to global playgrounds such as wider Southeast Asia, the US, Australia, South Korea, and Taiwan in 2021. With a 4K library of trending, diverse, and popular contents, this is the first time users in Vietnam can watch local and global contents on one single platform, with a huge selection that includes up to 100,000 hours of top dramas and TV shows, thousands of Vietnamese, Hollywood, South Korean, and Chinese movies, as well as hundreds of domestic and international TV channels and exclusive contents.
VieON has been just rolled out on June 15. Through the holistic collaboration between BCG Digital Ventures and local partner Dat Viet VAC, VieON is expected to be an outstanding OTT application entailing fresh and continuously updated entertainment contents on an innovated tech platform to the audience.
To celebrate this important milestone, Dat Viet VAC is holding a three-day launching event since June 15, which is aired on HTV2 Vie Channel, Vie Dramas, and Vie Entertainment, as well as livestreamed on VieON with the participation of more than 1,000 influencers, celebrities, and partners from all over the world.
Users will be able to experience thousands of hours of popular films and TV shows on VieON, with special and interesting contents updated daily. To watch even more high-quality content, users need to upgrade to a VIP account.
VIP members gain access to a premier library of Full HD and 4K content with up to 100,000 hours of TV dramas, thousands of Hollywood, Asian, and Vietnamese movies.
Finally, with a VIP account, users will enjoy numerous privileges such as no advertising, being the first to see Vietnamese blockbusters and foreign films, VieON’s exclusive contents, and the most popular trending contents on market, among others. Especially on this occasion, VieON has introduced the super promotion package for just VND66,000 ($2.86) for four months, equivalent to just VND16,000 ($0.7) per month.