- Green Growth
- Your Consultant
|With the Food category on Cho Tot, F&B businesses have a new online channel to promote their offerings during the COVID-19 pandemic|
During the coronavirus outbreak, lots of local restaurants have been trying to sell food online to gain more customers. However, many of them lack experience in this channel while delivery apps also charge high commissions of 20-30 per cent of the order value. For small-scale restaurants dealing with fewer orders, it will be difficult for sellers to turn a profit.
Understanding the challenges of F&B business during this time, Cho Tot has announced the launch of the Cho Tot Food category which allows local food business owners to sell their food items without having to pay a premium or commission to external vendors. Unilever Food Solutions has connected Cho Tot with thousands of F&B businesses to the online marketplace. The onboarding process will ensure that business owners who have not had prior experience with online operations are still able to list on Cho Tot for increased online visibility as Cho Tot has more than 1.6 million visits per day.
Nguyen Ngoc Hai Duong, CEO of Cho Tot, said, “The Food category on Cho Tot had a trial run and is expected to launch in June this year. However, in the current situation, Cho Tot has sped up the introduction of this category to mid-April to be able to support local restaurants and eateries as soon as possible."
Talking about business strategy in this category, she said, the Food category on Cho Tot not only helps support local restaurants and bars amidst their current difficulties, but also opens up opportunities to increase the income of all Vietnamese people and households who want to sell food, beverages, or local specialities.