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Charles Darwin, the greatest biologist in history, once said, “It is not the strongest of the species, nor the most intelligent that survives. It is the one that is most adaptable to change.”
Throughout about 20 years of development in the brokerage market, Century Land JSC (CenLand) is today one of the largest real estate brokers in Vietnam, after experiencing a long series of ups and downs. COVID-19 has brought a world that is less open, less prosperous, and less free. When things change, if firms do not adapt quickly, even giants can face the risk of collapse.
Thanks to fast and decisive adjustments to the changed circumstances, the company is seizing opportunities to overcome challenges towards sustainable development.
Brokerage is the core value
At the recent conference on the company’s business plan for 2020, CenLand chairman said, “Brokerage is always CenLand's core value, so maintaining and even strengthening our sales force is a vital task."
|The sales force of CenLand receive regular training to hone their skills|
The strategic sales force of CenLand includes 2,000 STDA sales executives and the CenHomes special sales team. In addition, CenLand has tens of thousands of realtors from connected agencies and authorised agents.
Sales executives play an important role in ensuring successful brokerage transactions and satisfaction for homebuyers. All of CenLand’s staff are well-trained and willing to serve customers in the best way.
CenLand's sales force are always ready to explore new horizons and approach sales with an innovative mindset. The company has over 2,000 full-time sales executives, more than 700 connected agencies, and approximately 15,000 authorised agents.
Unique real estate products
Winning the trust of local and foreign investors, CenLand is taking the lead in the market by marketing units in up to 500 projects, ranging from terraced houses to luxury and affordable apartments.
Different from other sales agencies in the market, the company has been co-operating with real estate developers right from the early phase of some of its projects, offering valuable consultancy in project concept and giving homebuyers quality homes.
Currently, CenLand maintains its brokerage market leadership in the north, where it holds a 40 per cent market share. From the outset of this year, the company has been successfully selling real estate products in numerous projects, such as Vuon Sen (Bac Ninh), The Central (Thanh Hoa), International Overseas Vietnamese Village (Haiphong), and Dolphin (Hanoi), just to name a few.
|The first 200 Cen Cuckoo serviced apartments of CenLand being deployed at Euro River Tower|
Hailing the fresh investment wave in the post-pandemic time, CenLand goes on perfecting its ecosystem and launching the Cen Cuckoo serviced apartments as the company had achieved considerable success with its Cen X Space co-working space model.
Technology – the inevitable trend
Industry 4.0 is proving an inevitable development trend. As such, CenLand commits not to lag behind in the digital race, which is the key to successful innovation.
|CenLand always tries their best to bring the real property of the real value to clients and business partners.|
The application of advanced technology makes CenLand more professional in brokerage, generating higher efficiencies in finding customers in addition to information provision, among others.
Since 2016, CenLand has been pioneering the optimisation of technology to help realtors, investors, and homebuyers conduct transactions conveniently, safely, and quickly through the nghemoigioi.vn platform.
Upgraded from nghemoigioi.vn, Cenhomes.vn that applies Industry 4.0 debuted in last May. CenHomes’ proptech platform is expected to change the mindset of local customers and investors, creating a transparent market where buyers and sellers can access sufficient information on legal issues, construction status, and the real-time price of every project and carry out real estate transactions. In the midst of COVID-19, many successful transactions were wrapped up through the platform.
CenLand always tries their best to bring the real property of the real value to clients and business partners. The company has been providing a suite of real estate services to the market to meet the ever-increasing demands of homebuyers as well as partners.