Burger King apologises for World Cup pregnancy offer to Russian women: Report

19:01 | 21/06/2018
A lifetime supply of Whoppers to Russian women who get pregnant from players taking part in the World Cup. 
burger king apologises for world cup pregnancy offer to russian women report
A Burger King fast food restaurant in Moscow. (File photo: AFP)

That was the offer Burger King made as part of a social media campaign in Russia, which is hosting the World Cup for the first time.

burger king apologises for world cup pregnancy offer to russian women report
Burger King apologises for World Cup pregnancy offer to Russian women: Report, photo source: twitter.com

The women would also receive 3 million rubles (US$47,000) as part of the offer.

The fast food company apologised for its actions on Tuesday (Jun 19), saying it was offensive, the Associated Press (AP) reported.

“We apologise for the announcement we made,” Burger King said in a statement on local network VKontakte. “It was too offensive."

The offer had been widely condemned as “sexist and demeaning”.

Burger King removed the Facebook post, but it continues to be widely circulated in Russia, AP reported.

According to AP, Burger King promised to reward women who get “the best football genes” and "ensure the success of the Russian team for generations to come”.

CNA/ AFP

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