Generali Vietnam pioneers digital health and charity fundraising

13:39 | 14/01/2020

Generali Vietnam Life Insurance LLC (Generali Vietnam) announced that it has successfully raised VND1 billion ($43,480) for its “One Billion Footsteps for a Good Cause” campaign via its digital ecosystem GenVita.

generali vietnam pioneers digital health and charity fundraising
Tina Nguyen, Generali Vietnam CEO, told about the success of the charity fundraising campaign on GenVita at the launching ceremony of charity activities in 2020 of Generali

Generali Vietnam is the first insurance company in Vietnam to apply digital technology in charity fundraising to create sustainable and positive impacts on local communities. The money will be used to support the company’s various charity activities in 2020.

The “One Billion Footsteps for a Good Cause” campaign was launched in July 2019, aiming to encourage GenVita users to track their daily footsteps via the GenGo function. Every footstep recorded during the campaign period will be converted to one Dong by Generali towards its charity fund for the “Gen Yêu Thương” (GenCare) programme.

Additionally, many exciting challenges were launched on GenVita to encourage an active lifestyle and spread the spirit of giving among users. Many also formed teams to participate in the step count competition. As of the end of 2019, the campaign attracted over 10,000 participants contributing over one billion footsteps and successfully delivering the campaign’s target.

Tina Nguyen, Generali Vietnam CEO shared: “The GenGo function on GenVita was developed to encourage users to adopt an active lifestyle such as to run or walk daily and look after their health. I am very pleased to see that GenVita users have been very enthusiastic about keeping fit with GenGo and at the same time giving a helping hand to underprivileged people in our communities.”

generali vietnam pioneers digital health and charity fundraising
Generali Vietnam delivered a lot of gifts to people living in Lam Dong Provincial Protection Center on the occasion of Lunar New Year

In early January 2020, over 500 staff members of Generali Vietnam visited four social protection centres in Lam Dong province to deliver gifts to approximately 500 elderly and orphans, and to participate in other volunteering activities at these centres. The funding for these activities came from the “One Billion Footsteps for a Good Cause” campaign and other internal fundraising initiatives by Generali Vietnam’s staff. The company intends to continue these fundraising activities in the future.

GenVita is a digital ecosystem developed by Generali Vietnam, offering free services to its customers as well as any willing users. Apart from enabling users to research, buy and manage insurance policies online, GenVita also provides useful and reliable information on health and finance and encourages its users to look after their health.

Specifically, users can use the GenGo function on GenVita to track their daily footsteps, form teams to compete and exercise to improve their health. Another unique feature of GenVita is Alo Dr Gen, which allows users to get free health consultations via telephone with Generali’s medical doctors seven days a week.

generali vietnam pioneers digital health and charity fundraising
For every footstep tracked by GenGo on GenVita, Generali Vietnam contributes VND1 to the charity fund of “Gen Yêu Thương”

Generali Vietnam is a member of Generali Group, one of the largest global insurance and asset management providers from Italy. In Vietnam, after nine years of operation, Generali Vietnam currently has a nationwide network of over 60 GenCasa (agency offices) and customer service centres, serving approximately 200,000 clients.

With the motto of “Simpler, Smarter, Customer-centric”, Generali Vietnam is committed to providing world-class insurance solutions through innovative product offerings, a wide distribution network and a revolutionary customer experience. Generali Vietnam takes pride in its strong focus on improving the customer experience and has received the following awards: 2017 and 2018 “Best Customer Service” and 2018 “Most Innovative Insurance Company” by International Finance Magazine, 2017 “Excellent Brand” by Vietnam Enterprise Development Science Union and 2017 and 2018 “Golden Dragon” by the Vietnam Economic Times.

Nguyen Huong

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